I Oversimplified Popular Packaging Designs

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The reason the green skittle gets so much attention is this: Back in the day, it used to be lime. However, they changed it to sour apple once. People preferred lime, so Skittles brought it back, and decided to market it.

That lays call-out was brutal💀 Also could you do simplifying iconic movie posters? I feel like that could be a great video

Oversimplified Lay’s packaging ❌ Hyper realistic chip with extra honey and fire ✅

I love these! The Red Bull redesign is cool, but I think the point of the blue/silver check pattern is so that it is clearly identified at a distance and amongst other cans. It stands out and is pretty iconic at this point, and I think a lot of that gets lost in a simplified redesign. But that bull you drew was sick. Would be cool to see a version with your logo but the checker pattern intact.

The Energizer one was insane

the bunny with the drum makes sense because the whole percussion section of a marching band (that marches on the field) is called the battery! the bunny part not so sure, but the drum makes sense because the bunny is literally in the battery

"or maybe it's a balloon since half the bag is full of air" BHAHAHAHAHA i can't

I love love love this series man!! Coming from a graphic design background, I've been craving good graphic design content like this! It's so enjoyable and educational!! Always more tricks to learn!!

7:45 The reason the green Skittle is getting special treatment in the official packaging is because the original Skittles flavors in the US (and other countries except for Europe) were orange, lemon, lime, grape, and strawberry. In 2013, Skittles changed its original flavor line-up and replaced the lime one to green apple, causing a consumer backlash. So they recently went back and needed to notify consumers with this particular packaging that its the original "lime-up", and not green apple.

Great video, you're a really talented graphic designer. Incidentally, the reason that the Energizer bunny has a drum is because it was introduced in the 1980s as a toy rabbit beating a drum (powered by Energizer batteries of course) that never stopped because the batteries were so good. They did a series of commercials where there would be fake products being advertised and then the Energizer bunny would suddenly walk through the fake commercial beating his drum with narration "He keeps going...and going...and going."

Eating Food + Brandon Shep vids = REAL PLEASURE

8:30 I think the leaf is supposed to be a mint leaf

I love the redbull design! I just wish there was a sort of blue circle line at the top, that is the same shade as shadows

I believe the leaf on the Tic-Tac box behind the text was to represent the mint flavor, like how strong it is, so extra mint leaf. It's that good at freshening breath.

Your videos are so great because you explain everything you are doing, which is much more enjoyable to watch than just someone doing it without explaining

I can't lie, some of the oversimplified logos seem WAY more detailed than the official logos, I think you accidentally improved them 😂

I think the original Lay's package design is already well thought out. It's way easier for consumers to glance over the shelves and spot a familiar design that they associate with their favourite flavour. Having it signified simply by the color and a piece of text would be a bad design choice. There simply aren't enough colors for every flavour they may produce, and reading text quickly becomes annoying and kicks the consumer out of the impulse of buying a treat. (also there are color blind people)

The Lays one is NOT simple lol, that chip is way too detailed! Anyways, great video Brandon!

i am OBSESSED with the redbull design