Making Drum Sample Packs That Sell For Millions

Published 2023-08-07
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0:00 Start Here
1:07 Free Gift
1:23 How We Met
3:18 What is That Sound?
6:40 Sample Pack Mantra
7:56 The Value of Great Samples
9:15 Splice acquires That Sound
10:10 Splice Labels
11:40 Dark Label Music
12:07 Approaching Splice Labels
15:17 Presentation Tips
17:27 Concept is King
18:29 Latest Projects
19:43 Creating Original Sounds
22:52 Will AI Replace You?
24:17 What Inspires A Pack?
27:00 Fidelity vs Vibe
29:18 Sound Design Day
30:22 Signature Elements

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What is Dark Label Music?

Dark Label offers 1-to-1 business consulting. creative development, and career strategy for music producers and songwriters. Since 2018 we’ve directly served over 500 clients from emerging producers to working freelancers to multi-platinum, GRAMMY winning producers and songwriters.

Our consulting roster / business support group is made up of (50%) producers making the transition to full-time, (35%) full-time producers growing their business, and (15%) major label producers building new projects.

You can find our success stories here: rebrand.ly/6ipe5hs

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In this video:

How To Make Drum Samples That Sell For Millions

In this video we interview Dark Label producer Geoff Duncan who spent years behind the curtain at one of the most successful sample pack companies ever created... I Want That Sound (recently acquired by Splice). In this conversation we cover a wide range of topics from how to create drum sample pack ideas to how Splice labels work.

Download: Sample Pack Ideation Worksheet: rb.gy/g77jg

A big thank you to Geoff Duncan for participating in this video.
Connect with Geoff: www.instagram.com/geoff__duncan/

All Comments (8)
  • @ahhhzee
    Just starting to work on my first sample pack so the timing of this video is perfect
  • @Gabriel_Mercado
    Awesome!! Great tips, I really loved this one!! Super inspiring! Ima go work on my signature sound right now!
  • @Mainamusicc
    Great information. Finding your own sound is not as easy as it sounds. I think one question to be asked is what’s in demand? Like for example I’m skilled on the piano but I know so many others that are skilled on the piano and have sample packs. How do I produce a unique piano sample pack? I really do think it boils down to the story I’m telling. The story is what sells the products.