@MyAmazonGuy, Steven Pope. Amazon's strategies on Branding, Image Optimization, and PPC

Phelps United
Phelps United
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Published 2024-07-12
Join us as we host Steven Pope, the visionary founder of @MyAmazonGuy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales. Discover how Steven’s multifaceted background as a reporter, marketer, and educator has equipped him with the skills to navigate the complexities of the Amazon marketplace. Through his inspiring journey, including the launch of his soap brand Age of Sage, Stephen shares invaluable insights on the unique nature of Amazon branding and why he prefers U.S. manufacturing over outsourcing to China.

Steven reveals practical strategies for optimizing your product images for maximum impact. He explains how incorporating keywords directly into your main image can dramatically boost your click-through rates and conversions. Using real-life examples, he describes how visually showcasing all aspects of a product can lead to significant sales increases. From the importance of secondary images to leveraging A-plus content, Steven breaks down the essentials of creating a compelling image stack that resonates with customers and drives engagement.

Advertising on Amazon doesn't have to be a mystery. Steven walks us through the intricacies of Amazon PPC campaigns and the importance of advertising every product, no matter its performance. With tips on setting up auto catch-all campaigns and the strategy of never negating successful keywords, you’ll learn how to optimize your advertising efforts for the best returns. He also discusses defensive spending on branded keywords and the potential of TikTok for brand promotion, understanding Amazon's strategic moves in response to emerging platforms like TikTok and Shopify. Don’t miss out on these actionable insights to supercharge your Amazon strategy!

You can learn more about Steve and My Amazon Guy in the following links:
myamazonguy.com/
www.linkedin.com/in/steven-pope/
youtube.com/myamazonguy
All Comments (2)
  • @MyAmazonGuy
    Life is about leveling up, to bring prosperity to the world!