How Reebok Pumps Took Over the World, With Inventor Paul Litchfield | The Complex Sneakers Show

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Published 2024-04-12
Paul Litchfield is a mad scientist, a shoe dog with decades of experience, and the innovator who created the original Reebok Pump. In this episode, he talks about his long history in footwear and the Pump’s iconic lineage from Dee Brown and Dominique Wilkins to Jackie Chan and John Cena. Litchfield, a fireball of Irish-American energy, has truly seen it all in sneakers. Lately he’s been making footwear at GoRuck, a company that’s laser-focused on legit training gear. Ahead of the Litchfield interview, cohosts Joe La Puma, Brendan Dunne, and Matt Welty talk about the return of the “Flu Game” Air Jordan 12, the Nina Chanel Abney x Air Jordan 3, and the “Metallic” Air Jordan 5 retro.

0:00 - 1:12: Intro
1:13 - 2:41: Episode Topics
2:42 - 5:40: Air Jordan 12 “Flu Game” is Returning
5:41 - 9:43: LeBron’s “Vote Back” Sneakers
9:44 - 11:51: UConn Huskies National Championship
11:52 - 14:18: A Ma Maniere x Air Jordan 3
14:19 - 16:25: Air Jordan 5 “Black Metallic” Retro
16:26 - 17:54: WrestleMania 2024
17:55 23:04: Nina Chanel Abney x Air Jordan 3 Collab
23:05 - 23:48: Paul Litchfield Joins the Podcast
23:49 - 25:03: Sneaker Cam
25:04 40:29: Story Behind Inventing the Reebok Pump
40:30 - 44:39: Advertising the Reebok Pump
44:40 -46:33: Reebok Shaq Attaq
46:34 - 49:53:The Reebok Pump’s Influence on Pop Culture
49:54 - 49:55: Creating the Reebok Instapump Fury
53:40 - 55:36: Working with Jackie Chan and 50 Cent
55:37 - 56:45: Chanel x Reebok Instapump Fury
56:46 - 1:00:17: Why Paul Chose GoRuck
1:00:18 - 1:02:21: ALife x Reebok Court Victory Pump “Ball Out”
1:02:22 - 1:03:58: John Cena Wearing Reebok Pumps
1:03:59 - 1:11:03 Creating Shoes for GoRuck
1:16:00 - 1:19:40: GoRuck Discount Code - 20% Off
1:19:41 - 1:20:06: Outro

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

All Comments (21)
  • @Complex
    What's the best Reebok Pump shoe of all time?
  • This might be my favorite guest of 2024 so far. Paul’s enthusiasm for footwear breathes a whole new life into the meaning of shoe dog. His excitement for sneakers is CONTAGIOUS!
  • @MotaRolla
    Yooo welty got the Chalino tee on. He’s forever invited to the carne asada.
  • @NorthridgeOG
    Is this the first time someone has come with a discount code?! Genius!!
  • @theicemankk
    You know the term “sneakerhead” gets thrown around a lot these days. That term must be reserved for OG’s like Paul. Such an exciting episode. Loved it. Keep it up complex.
  • @gabemarquez4634
    That was one of the greatest episodes. Loved his energy and enthusiasm for what he did.
  • @al3xaguirr3
    This is one of the best interviews and guests you've had on. Insanely knowledgeable and PASSIONATE about shoes and the history behind it. Engaging all the way
  • @kyleelliott512
    Love this guy. Super genuine and friendly, very smart and fits right in. Love how he continues to call the guys by their names lol
  • I love this guys passion. Plus its refreshing to listen to someone talk without being interrupted.
  • That was THE BEST episode of the show by miles. Paul Litchfield is so passionate about what he does, and such a great story teller. What a cool cool show. Could've watched another hour.
  • i can't stop watching these episodes, i clocked 4-5 episodes in one sitting. Best show ever
  • @trevor5400
    You can tell he loves what he's doing, a real OG
  • @EdS540
    One of the best episodes. Top tier guest his passion and energy is great.
  • @MetaMan09
    I love when the convos go on and it’s not about sneakers, that’s what makes it more personal for us, it’s what made the JBP great, hearing the topics and the random rants that let us get to know you !
  • I love how he is just as passionate about what he's working on now as what he worked on 30-40 years ago. Would be amazing to have a joint pod with him and Steven Smith
  • @davidp1192
    Thank you for this show. It was good to hear from Paul about the birth of the Pump. I especially love the stories about the manufacturing process.
  • @lusitano313
    Has to be the nicest guest to ever be on the show and definitely knowledgeable