Advertising Masterclass 2024: Ft. @tanmaybhat at Masters’ Union
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Published 2023-05-17
We are excited to share that renowned comedian and scriptwriter @tanmaybhat : co-founder of the evergreen @allindiabakchod joined us recently for a #marketing #masterclass.
In addition to mentoring our students, Tanmay also judged a 24-hour marketing challenge alongside Aman Gupta: Sharktank India judge and co-founder of @boAt-lifestyle.
Watch the full video to learn Tanmay Bhat’s secret marketing hacks that turn good content into great content!
To engage and learn from top industry practitioners like Tanmay, apply to the Programmes at Masters' Union. Explore our Programmes here: mastersunion.org/?utm_source=YouTube&utm_medium=Pa…
Chapters:
1:35 - Social Media’s Impact on Brand Building
2:03 - Consistency & Reinvention in Branding
3:05 - Zomato’s Success Story
4:19 - Importance of Having a Unique Brand Style
5:05 - Overlaps Between Product & Marketing
7:12 - Virality: Engagement & Shares
9:01 - Types of Content People Share
13:14 - Creating a Viral Campaign
15:33 - Respecting Ad Budgets & Time Constraints
17:07 - Standing Out Immediately
19:07 - Importance of Celebrities & Interesting Visuals/Audio
20:42 - Incongruence: The Key to Engagement
24:48 - The Role of Budget in Advertising
28:04 - Crafting Brand Communication
30:45 - The Power of Trusted Feedback
35:05 - Consistency and Expertise
36:44 - Balancing Data and Creativity
43:43 - Future of Advertising
49:07 - Journey From Content to Ads
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All Comments (21)
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Summary: Dropping Gems (Part 1)
1. Hyperconnectivity made attention spans lower
2. Modes of distributions have decentralized
3. Dopamine threshold is higher
4. Have to have more bulls eye (consistently good for many years)
5. Refresh rate, stay true and still reinvent yourself
6. Product and Marketing lines are blurring
7. If you get someone to "share" and "engage" is a sweet spots
8. its not about content, the reason why you share is because its about "who you are" , its signaling -
Summary: Dropping Gems (Part 3)
1. X is expected but Y happens (Incongruence) because human brain likes to predict things
2. X is expected and X happens that adds to likability
3. Take enough shots to gain a better probability of landing it on the desired spot
4. writing is rewriting
5. Giving good feedback, is an art
6. who is giving you feedback for feedback's sake, figure 'em out
7. flex your creativity to move the needle, solve a problem
8. be in the zone, of what's effective, however the zone needs to be wide enough to bend for creativity, the number give you direction of where to hit it -
Tanmay is one of the best spoken personalities in the Indian internet scene. He's smart & knows his stuff better than anyone else. His ideas, innovative thoughts and his bounce back from the worst is really inspiring. Thanks for bringing him on Masters' Union. 🔥🙌❤
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Tanmay, if you are reading this .... your mind is amazing. The confidence, comfort and charisma. You had my attention for the entire 52 mins 40 secs.
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Summary: Dropping Gems (Part 2)
1. Topical: mene tera opinion bana diya (basically ab to share kar de same tweet)
2. People share anything that is hyper positive
3. When in doubt, be happy (in content creation)
4. Nostalgia always works (humare zamane mein..)
5. Extream take on something
6. Trigger some ones identity + Positivity (honesty engineering)
7. Shared emotions (Immigrants, flat mates)
8. Personal relatability (tall guys)
9. Basics of viral campaign ( make interesting content) -
Tanmay is the most underrated person for this generation only AIB fans knew his intelligence and future centric ideas
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This is pure gold here. Holly shit. Tanmay is just so talented and good in teaching.
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Good stuff Tanmay.
On the first question about legacy brands still staying relevant in the advertisement game, I feel the top card in the Indian space is Amul. They have stuck on with the same template and haven't neglected the traditional print media, but still so on point and funny with every ad. -
He is very well aware about what are the nuances in this field. His reasoning and depth of understanding is commendable. I have never seen someone articulate their thoughts in such a clear manner. Loved this!
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I've been watching the Standford - How to Start a Startup series by Sam Altman. And I must say, this beats all of them!
Great job Tanmay! -
Yep lot of framework for small business owners -
I dofollow Kunal Shah rigorously and Tanmay's thought of 'Maja aana chahiye' is aligned with Kunal's school of thought process with Consumer Behaviour - Innate understanding about what would people applaud and pay for, Dopamine effect
No wonder they have worked together
Thanks a ton for everything -
Please keep uploading such masterclasses, its fun and great to learn ❤
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😮 This is Treasure for all the Content Creator ❤
Thank you Tanmay for Sharing your Knowledge & Experience for Free 🙏🏻💯 -
Tanmay man! Absolutely brilliant as always. But special appreciation for Pratham to expose MU students to such personalities. No book would have taught them this like Tanmay did and it's going to stick with them forever!
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Realising that this Guy is not only a comedian… He’s a Legend♥️ This Planet needs Humans like this Guy♥️
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Tanmay = hardwork.... Can create and share content on any given topic.... Ye khud mai content hai ❤
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Summary: Dropping Gems (Part 4)
1. Find a scientific process to get into the creative zone
2. random patterns created between two neurons who didn't know each other, is creativity.
3. Ppl who can understand the second order and third order of benefits of marketing those ppl can take more risks.
4. artist needs 2gms of appreciation and (lots of money ;) -
"The Internet is a bizarre place. We share relatable content to stand out."
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Nurons that were not talking with each other is creativity. Absolutely awesome way to actually present it. Remarkable is something thats worth making a remark about.
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When in doubt just be happy, should be a quote on T-shirt
