Shell's Latest Marketing Scam

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The "socially conscious" trend from these mega conglomerates is the scariest thing to come out in a while. any company that actually enacts the change that they are claiming to is going to be met with infinite distrust

Oil companies are like the mafia 😂 They come and say “wouldn’t it be a shame if something happened to this beautiful forest?” “But not to worry. If you buy our extra expensive fuel, we will make sure your forest doesn’t get cut down. Just remember if you don’t buy the extra expensive fuel, you will have chosen to have the forest cut down. That wouldn’t look very good when your friends see that you support cutting down trees just because you want to save a penny.”

Oil companies: making a pledge to reduce your personal carbon footprints makes a big difference in the fight against climate change and pollution. Me: I pledge not to spill 5 million barrels of oil into the Gulf of Mexico.

Even if all offsets were backed by actually preventing a forest from getting cut down, you'll still add co2 to the atmosphere, ideally you just prevent it from getting double. Realistically they'll just cut a different forest down

it's almost like they're threatening to destroy these forests if you don't pay them to not do so

I used to work for one of these shady in-between companies. Surprising you didn't mention them, South Pole, given the massive controversies that happened this year. If you ever want to dive even deeper into this, because even this in-depth report you made on this, which I am super happy about to see someone finally picking up on this, let me know. I have (internal) data that will blow your mind. You know people from Shell, BP, Exxon, etc. all sit on the boards of companies like Verra, IETA, and all the rest? The ICVCM, which is the new way this market is going to regulate itself, is headed by the same woman who headed the SEC and introduce deregulation, right before the ENRON and Worldcom collapses happened :p As good as this video was, it covers maybe 5% of what is really going on.

Woah, “for over 60 years” and shows article that says 1970. Unsubscribed

I have heared before that carbon credits are a bad idea, but this video fundamentally made me understand why this is the case. Good job!

The CO2 for gasoline was dug out of the ground. The only way to "offset" that would be to put CO2 back into the ground, not let it accumulate somewhere on the surface.

I've worked for Shell's advertising agency a long time back (one of dozens of agencies on their account) and was made aware that their spend on marketing was primarily made up of greenwashing and what we call "Hocus-Focus" in the bullshit biz. I wrote a mini-documentary "funded by Shell" (aka "propaganda underwritten and tasked by Shell...) about how awesome their deepwater drilling history was and all the records for depth and size etc. I did suggest we have a metric on how many dead seabirds her platform world record would be fun (this obviously not to the client...not many laughs in the room even at the agency). They are evil incarnate.

If 3 cent per liter could buy a carbon-neutral fuel, we wouldn't have a problem.,

They didn't just do greenwashing they systematically fought against science. As you point out

sorry what kind of idea is that? we dont cut down a forrest so give us money? Sorry but if someone cuts down forrest it should cost money because its adding carbon. you dont offset carbon you add carbon and pay for a white vest. there is no neutral in that.

What grinds my gears is that Shell, BP, etc knew decades ago that burning oil was not good, and instead of working on alternatives they just suppressed and passed the blame. Like, they wouldn't have to worry about losing their industry if they had positioned themselves as more than just an oil company. They're certainly big/profitable enough. Maybe that'd be an antitrust thing if they cornered the energy market that heavily, but idk maybe things would have played out differently.

Fun fact All the companies who would eventually be "champions of green energy" are the current shady energy and oil juggernauts who are already on top like shell. That is if they go green. As companies looks at this from an economical approach, in the long term, they will need to rely on renewables before they run out of fossil fuels. How long until they fully move over is anyone's guess. But the transition requires more CO2 emissions from expanded lithium and cobalt mining (which both will hopefully become less destructive once cobalt recycling gets more popular), likely deforestation, and other negative environmental problems.

Carbon NFTs to try to save face while doing nothing.

Thank you for using the Kari Byron clip in the beginning. I had that ad pop up repeatedly in my YouTube watching a while back, and it was incredibly disturbing to see one of my childhood heroes enthusiastically shilling for big oil with the same nerdy quirkiness she put into mythbusting. Perfect microcosm of how twisted these companies are. Truly, we are in hell. I hope the money was worth it, surely Kari understands the reality of climate change and how this ad makes her look...

I remember an interview with the Shell CEO. Asked how they could justify selling stuff that's so bad for earth, she responded with "the demand is simply there". I loved that. So fucking perfect she chose the exact same answer as a drug dealer would.

The graphical work on this was absolutely sublime. A joy to watch and it made the information much easier to digest.