The Real Reason MatPat Quit YouTube
1,257,428
Published 2024-02-05
Game Theory's MatPat & Stephanie drop by to talk all things quitting YouTube, retiring and selling Theorist Media to Lunar X. Dubbed by ElevenLabs.
00:00 Who are MatPat and Stephanie?
02:25 Steph…Pat?
04:00 So, you’re retiring?
05:30 The channel’s three hooks
07:45 The Sarapocial relationship
09:27 When they started thinking about retirement
14:40 AI voice clones
19:12 Would Colin and Samir retire?
28:12 What happened in 2018?
32:23 Their work/life balance thoughts
36:04 What motivates them to work so hard?
41:33 How to communicate your creative vision
48:08 How big is Theorist Media?
50:06 How to hire in YouTube
59:35 Their DIY style brand
1:05:40 Their production schedule
1:09:30 An inside look into how they sold their company to Lunar X
1:27:22 Their profit margins
1:32:50 Data to prove their acquisition value
1:35:45 The playbook for launching new channels
1:44:09 Revenue breakdown
1:49:30 Their roles
1:53:16 Will they ever be fully out?
1:57:16 What’s the opposite of happiness?
2:03:47 Their thoughts on YouTube today
2:22:18 What data should YouTubers care about?
2:30:32 MatPat’s final video
COLIN AND SAMIR’S NEWSLETTER
📫 90,000+ read our free newsletter that breaks down the business of creators. Sign up: bit.ly/publish-press
ASK US A QUESTION
❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: bit.ly/publish-creator-support
LISTEN TO THE SHOW
iTunes: apple.co/2K1pYhu
Spotify: spoti.fi/2OnTmBC
GET IN TOUCH
🌍 Our website: www.colinandsamir.com
🌍 Work with us: [email protected]
JOIN OUR COMMUNITY
📡 Discord: discord.com/invite/colinandsamir
📸 Instagram: instagram.com/colinandsamir
🐦 Twitter: twitter.com/ColinandSamir
🎵 TikTok: www.tiktok.com/@colinandsamir
ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is
All Comments (21)
-
A great chat with a couple of great guys! Thank you for having us and sharing our love of niche buisness acronyms and After Effects keyframing techniques!
-
They put out 11 videos a week, all of which MatPat is involved in, and still have 2 1/2 hours to sit down with Colin and Samir…weird flex, but ok. I’m impressed.
-
The fact that they decided to also include Steph, when Matt has repeatedly said how much it pains him when people ignore her, yeah props to you.
-
steph is so well spoken, and i aspire to be as eloquent and ambitious as her one day
-
MatPat stepping back from the frontlines to become BossPat. Makes sense.
-
I'm not sure how many people know how valuable this info is... this is kind of a blueprint for running a YouTube business.
-
Okay but can we talk for a second about how both Matt and Steph are two of the most grounded, well-rounded, emotionally mature and secure people I've ever seen?! Like seriously, they have taught me so much about life and what it means to be a good human. And they are the gold standard of couple goals!!
-
Steph is a strong women. From going to birth your child, on top of a tragic loss and running a team alongside her partner is insane.
-
I appreciate how much y'all acknowledged Stephanie's contribution to the Theorist family. I feel like most of the media coverage has painted her as a footnote and not as the partner she has been in this whole venture.
-
2:02:00 Wow… this really makes me think about what really matters in life.
-
i'm really glad you all invited stephanie for this. i'm a big fan of both for creating such a great business, and it's really frustrating for matpat to get almost all of the attention when it's really a team effort. and seeing them in this interview really shows how well the two work together as a couple and business partners. kudos to you all, this was such a great watch
-
I love how MatPat pays attention to Steph, you can see the love in his eyes
-
It's crazy how humanizing these interviews are. It's probably been close to a decade since I last heard MatPat's voice. And yet this is probably one of the more captivating videos I've watched in a long time. Stephanie is completely new to me, and they are such an engaging speaker.
-
This has to be one of the most insightful videos I've watched in a while, insane value and so motivational. Will definitely be watching this multiple times
-
I'm so glad Stef is here. She's so important to the channels, so smart, and so much fun. I miss getting to hear from her.
-
It’s kinda like Doctor Who, MatPat is just regenerating into a new presenter for the channels, each with their own spin on the show! It is the end of a huge chapter in YouTube, but it’s also the start of a new one.
-
So happy Steph finally gets the chance to be fully spoken and heard by the hosts. Her and Matt and truly intertwined in the healthiest way possible and understand how to get the point across in such a meaningful way. Love this episode!
-
I’m so glad they included Steph, she plays such a huge role and deserves to be heard
-
The attentiveness Matthew shows in the beginnings of this interview are remarkable to me, his eyes never leave his partner for reassurance; They are glued to her, measuring each response alongside her cadence and candor. I aspire to meet such a goal with a loved one. yall are amazing <3
-
I was listening to this without watching. I heard Stephanie’s voice for most of it. That made me so happy. She deserves so much praise for the success she has brought to her business and her industry.
