Magic: The Gathering's Biggest Product Failures

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"They didn't ask me in any way to be involved in Secret Lair Ultimate Edition 2. I get it. That's understandable." I'm literally laughing out loud.

It's kind of shocking how many of these have happened relatively recently. And that's all while ignoring Magic 30.

He is NEVER going to let Double Feature go. And rightfully so.

The 20 dollar commander decks in kaldheim shouldve been the product that kept happening in mtg

Oooh boi 30th Anniversary will probably remain the worst mistake forever for me

"we dont do msrp anymore" is such a bs response to price

It doesn't escape notice that all of these products have been within the last 5 years

The best magic product to me will always be the Commander precons simply because a friend of mine said "Hey do you want to play magic with my group?" And when I wanted to know how they simply directed me to my LGS. Within an hour of the conversation I was at the store, and then at their house joining their Friday Night Magic group with a ready made commander deck, and I think nothing is ever going to beat that ease of convenience for new players.

Just a note on these products. No. 3 throne of eldrane was the first product released by hasbro/wotc after chris cocks became the president of magic the gathering. He is currently the CEO of hasbro.

It is extremely telling how these are all very recent products.

I loved "Fat Packs" because you got 1. enough Basic Lands to build a couple of decks 2. spindown dice and 3. a pretty sturdy deckbox guaranteed. And Deckbuilder's Toolkits.

It probably spikes his blood pressure, but there's something about the Prof crapping on MTG products that just hits right

One of my favorite products definitely has to be the Ravnica guild kits. Affordable decks that were playable and balanced right out of the box complete with new art for beloved commanders, high profile reprints for competitive formats, and new basic lands themed around the respective guilds? It was absolutely incredible

The recurring theme here is "this product would have been fine if it was reasonably priced." Aftermath boosters could have been fine if they were cheap enough, and honestly I feel like it could have been a good fit for Karlov Manor. A mini set to reveal the whodunit, released a month or so after the main set would have been fine. It would give the community some time to speculate on the mystery and look for clues, instead of just revealing the solution during previews. Granted, a return to the Block format would have been much better (oh, how I miss blocks), but the idea of small bonus sets isn't inherently bad. They just wanted to charge way too much for it, like they do time and time again with these failed products.

Their biggest failure is not continuing the Commander Anthology series. What an incredible product. To this day, one of the most value filled products ever released.

I twice tried to get into MTG. The first time, I quickly bounced off. I purchased the Liliana v Garruk Duel Decks at Walmart on a whim. I loved the art, I was really curious to play, but my younger sister and I could not figure out the rules and strategy. But it was an easy product to pick up, it had everything she and I needed to play, and it is the best Magic product I can think of. The second time I managed to find a friend who already knew how to play, and I bought a Fat Pack of Mirrodin Besieged at Walmart. Again, it was an easy product to buy, it had bunch of stuff that I needed to get started playing (basic lands, spin down die, cheap deck boxes), it felt reasonably priced, it even included a gallery cards from the set so I could learn about other cards. I think it was a great product. I haven't bought an MTG product in years, and find myself confused by the variety of products. I miss what felt like a simpler set of products to choose from.

Wotc: Here's the worst value product we've made so far, tell us what you think about it Prof! Prof: This is the worst value product you've made so far Wotc: why would the Professor do this?!

We had someone at our LGS try to defend Aftermath by saying "You don't get commons in the packs, and no-one wants commons anyway, so it's fine" We firmly (and not very politely) pointed out that you're paying nearly the same as you would for a draft booster but for less cards. Despite defending them, this person didn't buy a single pack of Aftermath.

30th anniversary is the closest paper magic has come to selling you nfts....