Why do some artists become famous? | Albert-László Barabási

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Published 2023-05-23
This interview is an episode from ‪@The-Well‬, our publication about ideas that inspire a life well-lived, created with the ‪@JohnTempletonFoundation‬.

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Success in the art world can mean different things to different artists. While some artists work solely for the pleasure of producing art, others seek external recognition, such as being shown in prestigious galleries or museums, and selling their craft. The latter — profitability, recognition, demand — is how success is traditionally defined in the field.

But out of all the emerging artists across the world, only a select few will make it to international recognition in their careers. Network physicist Albert-László Barabási believes he can predict who it’s going to be. And he doesn’t even need to look at the artist’s artwork. While talent is essential for an artist's success, understanding the networks in which their work is embedded is perhaps even more important.

Access to these networks is determined by complex dependencies, with gatekeepers, such as institutions and galleries, playing a crucial role in an artist's access to the market. Through mapping out these networks, Barabási has been able to predict artistic success with impressive accuracy. With an acute understanding of the various institutions and galleries that routinely lead to the center of the network, an artist can increase their chances of success and longevity in the art world.

0:00 The key measures of success in art
0:48 Whose job is it to discover artists?
1:16 Mapping the value of art through network science
2:53 “Incredibly accurate” predictions
4:47 Talent matters
5:22 The challenge for young artists

Read the video transcript ► bigthink.com/the-well/the-science-of-success/?utm_…

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About Albert-László Barabási:
Albert-László Barabási is a network scientist, fascinated with a wide range of topics, from unveiling the structure of the brain and treating diseases using network medicine to the emergence of success in art and how science really works. His research has helped unveil the hidden order behind various complex systems using the quantitative tools of network science, a research field that he pioneered, and has led to the discovery of scale-free networks, helping explain the emergence of many natural, technological, and social networks.
Barabási is a Fellow of the American Physical Society. He is the author of The Formula (Little Brown), Network Science (Cambridge), Bursts (Dutton), and Linked (Penguin). He co-edited Network Medicine (Harvard, 2017) and The Structure and Dynamics of Networks (Princeton, 2005). His books have been translated into over twenty languages.

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All Comments (21)
  • @bigthink
    What artists do you think should get more credit?
  • @niasearth
    always honor the statement “it’s not what you know it’s who you know” but think deeper and acknowledge it’s truly “it’s not who you know it’s who knows YOU.” put yourself out there
  • @invox9490
    As someone who as worked on a museum at the middle level for years, let me give you the answer: Someone who is already famous or is inside the art world needs to give you an entry. Without that, no matter how good or skilled you are, you will never get in or even be considered an "artist".
  • @wahnano
    This is in every field in life. It’s not about what you know, it’s about who you know.
  • I've known a few artists who became, not household names, but well known. The way they did it was by going to a fancy art school (where I also went) and becoming friends with the professors who connected them. They did this by being talented, smart, engaged, extremely hard-working (almost obsessive) and pretty much all of them were also kind people. I wish I were that kind of person but I'm not, therefore I languish in obscurity.
  • @trezenx
    I am an artist. Professional, if that makes sense. The most successful artists I know spend maybe 20% of their time and effort actually doing art and 80% promoting it and getting to know the right people. It's not a secret to anyone - you also need to be a charming extroverted sales agent to make money off your art. Some luck may help, but with the existence of social media platforms you can do it on your own, if you do that part good enough. The bottom line is this: no matter how good or shitty your work is, there will always be a client for it. Always. Your job is to find that person, and for that you need exposure or status.
  • @Amelia_PC
    As an artist with art as my day job, I strongly believe that having the financial means to sustain our creative pursuits is one of the most critical aspects for many of us. It allows us to avoid being stuck in jobs where we don't contribute anything meaningful and risk exhausting ourselves. Unfortunately, it can be challenging to fulfill essential needs such as life insurance, healthcare plans, retirement, and so on.
  • Things are changing. I'm an artist/ collector and opened my own gallery. I take the profit and reinvest into upcoming/ small artists. Any one can do it and if more artists did, we wouldnt have to depend on becoming "famous". you can be an anonymous artist and be successful/ making a living.
  • @funnytv-1631
    In her poem, the Summer Day, Mary Oliver ends with these two lines: Tell me, what is it you plan to do with your one wild and precious life? As your habits are fortified each day, dedicate a few moments to pondering her question. No rush to answer, just invite the question. Gently. This is one great tapestry you are weaving, one stitch at a time, but know it is a wondrous and beautiful thing you are creating. We want to learn what you plan to do with your one wild and precious life. Keep on your quest and the path will reveal itself.
  • @galamotshaku
    Basically it's being at the right place at the right time, having connections and gaining the favor of rich people that think that your work is worth to speculate on.
  • @EGarrett01
    Today I learned that if an artist's work is in famous galleries, they will be famous.
  • @UNOwen-pe1bj
    My dad is a relatively famous digital illustrator. He works with video game, movie, and other entertainment companies mostly to create concept art and occasionally promotional art. He has enough work and enough recognition in the digital illustration world that he is able to support our family completely and also live in a very expensive US state, so I guess you could say he's successful.. He was not born with some innate talent for art, instead he just worked at it for decades and decades, his whole life practically. He works late into the night and has ever since I was a child. He also says that drawing is very important in being able to paint. I don't really know how he marketed himself starting out, but he has a great agent who goes out to wrestle and negotiate with the big companies for him. Any time beginning illustrators ask him what his 'secret' is to painting well, he just has to tell them that painting more is the only way to get better..
  • @jeremyboon
    I'm sensing a major parallel between art and media. Fake news and fake art. But the real reporters and real artists play their own game. The DaVinci of our time that is remembered in hundreds of years is probably not at MOMA right now.
  • @mtnvalley9298
    The quantifiable value of art through an algorithm is a brutal truth apparently. Still, I'll stick with the obviously undeniable feeling it gives me in my passion driven creative soul, and I'm as true and valued artist as has ever walked this planet.
  • What you are really saying is that it is not actually about artistic value and artistic brilliance, but about the the people who control art. The people who are in the centre decide what is talent and what is not talent, and what is brilliance and what is not brilliance. Sadly we as a broader society are missing on some amazing art, because the the artists are not connected, or do not know someone...You mentioned 250 artists who were lucky to break through in an unconventional way. How many thousands of artists just as talented or even more talented, were not lucky to brake through.
  • @PlutoTheGod
    To be a good artist, all you truly need is to be happy with what you’ve created. To be a famous artist, people just need to know who you are as one. There’s been many artists who never made a dime yet were very well known for what they do.
  • @MichaelDooney
    Brilliant distillation of how the art world/market operates and how the old proverb - It's not what you know but who you know - is as relevant as ever.
  • @patodlmm
    There's one main valid success measure in art, and it's how the piece touched an individual audience member. The depth of a connection between maker and experiencer. All else is a means to that end.
  • @SearchOfSelf
    Art's success is a multidimensional puzzle, involving talent, networks, and institutional recognition. It's fascinating how these interconnected factors shape an artist's trajectory and reveal the complex nature of artistic value 🌟