Planet Fitness Devalued by $400m in 5 Days | LIFTS

Published 2024-04-07
With guests today located across all different time zones, welcome back to a truly international episode of L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.

In this week’s episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Jennifer Halsall-de Wit, a member of EuropeActive’s Inclusion Advisory Board, and Beau de Leeuw, a transgender advocate.

Through their work, both of our guests’ pioneer diversity, equity and inclusion research in the European fitness sector in order to empower everybody to achieve their full potential by uncovering hidden barriers, biases and systemic hurdles obstructing progress.

In this LIFTS, we discuss some topics that are really sparking debate including:
● Planet Fitness revoking a woman’s membership after she photographed a transgender member in the locker room.
● Inclusivity versus privacy in fitness environments.
● Safety for trans and non-binary individuals within gyms.
● Cases where situations have been exploited and politized unnecessarily.
● How the younger generations are redefining the process.
● The need to make uncomfortable decisions in order to progress.
● The media scrutiny of Andrew Huberman, his private life and cancel culture.

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0:00 Intro
2:52 Planet Fitness’s policy amidst locker room issue
9:56 Gender identity and locker room comfort levels
11:22 Safety for trans and non-binary individuals
13:07 Gender-neutral changing rooms
15:00 Safety, culture and identity in a diverse society
21:26 Inclusivity in gyms and gender identity
25:05 Inclusivity in fitness industry and cancel culture
29:18 Media scrutiny of a public figure’s private life

#escapefitness #fitnessindustry #planetfitness

All Comments (16)
  • @EscapeFitness
    Want to learn more about Escape Fitness and invest in quality functional equipment? Click here to download our catalog! escapefitness.com/catalog (US version) escapefitness.com/catalogue (UK version) ======================================================== 0:00 Intro 2:52 Planet Fitness’s policy amidst locker room issue 9:56 Gender identity and locker room comfort levels 11:22 Safety for trans and non-binary individuals 13:07 Gender-neutral changing rooms 15:00 Safety, culture and identity in a diverse society 21:26 Inclusivity in gyms and gender identity 25:05 Inclusivity in fitness industry and cancel culture 29:18 Media scrutiny of a public figure’s private life
  • @elliec4154
    I'm UK in Europe and we definitely have single sex spaces. I have a problem with naked men being in a space with naked women who have not consented, particularly younger women who may be too afraid to speak up for themselves. We cannot prioritise the feelings of men over the safety and privacy of young girls.
  • @elliec4154
    I would not take my young nieces somewhere they're going to see a naked man. The shocking thing is this even needs saying.
  • @lanajohnson8424
    Locker rooms aren't inclusive. They are exclusive and segregated by sex. Your dislike the option for your sex does not entitle you to the option for the opposite sex. Fight for your own spaces, like women did, or change at home.
  • @gregmaurer1
    Great discussion and kudos for taking on this challenging subject that is going to continue to have more and more impact on the fitness industry
  • @ValenHawk
    was thinking about signing up but not now.
  • @shawneevee7490
    But what about the safety of everyone else? Why is trans safety more important than mine?
  • @terryjenner2156
    worst gym ever. If you make any noise while you lift heavy (which almost no members do), you will be shamed by the LUNK ALARM!
  • @lucreciaming9215
    In Bermuda there is a woman's a man's and a family Changing rooms at National Stadium. This is an easy one to fix.
  • Go woke , Go broke. A private changing room is in order for this situation. 🏋🏻