How Coca Cola Lost India (And How They Won Her Back)

Business Casual
Business Casual
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Published 2019-02-28
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Coca Cola founded its first bottling factory in India in 1950, just 3 years after India became independent. But soon after, India turned to socialism and began nationalizing many private companies, including Coca Cola. So how did Coca Cola escape the claws of India's socialist government and acquired 60% of India's beverage market share?

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#CocaCola #India #History
All Comments (21)
  • @BusinessCasual
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  • @amit_bisht
    Fun Fact : When coca cola reentered India, it bought Indian brand Thums up which was most popular brand at that time. They did so to kill it so that coca cola could replace it. But when they did so, the market share held by Thums up was distributed between Coca Cola and Pepsi. To regain that market share back they had to relaunch Thums up again. Still today Thums up up is one of the most consumed drink in India alongside Coca cola, Pepsi and Sprite.
  • @chrn22
    this is probably the first mention of PV Narashima Rao that I've seen on media foreign to India. too bad that he doesnt get enough credit for the liberalization as much as he deserved in india
  • @user-pj7zj6wz1l
    Socialists didn't lose, they just changed their politics in 1991. Congress was in power in 1977 and 1991. They had to change because India had reserves for only 2 weeks of imports in 1991, and it was one of the requirements for IMF loan. Now the reserves is over 400 billion.
  • @hardrock342
    Please make a video on AMUL. It is world's largest dairy chain
  • @joachimpetersen2301
    The fact that only 10% had access to safe water shows the incompetence of the Indian government whilst coca cola managed to get there product to 90% of the population is genius.
  • @ZacharyLaid
    I saw a documentary in India where the cab driver once used Coca Cola and engine fuel and it actually worked!
  • @themoddingprodigy577
    The Coca cola truck you showed in India was in Kolkata. I live there and have seen a similar truck in front of the same background and billboard. Might be that exact one also!😂
  • @lohitbhambri7615
    Fact : Where ever Coca-Cola goes Coca-Cola is their best selling product but only in India Coca-Cola's best selling product is not their flagship product. In fact best selling soft drink in India is Thumb's up which is a product of Coca-Cola
  • @VivekTiwari03
    The pre-Rao congress really was a demolishing factor for India. First they broke down Tata Air, which could today have been a world-class airline. Then, they cracked down on foreign companies like Coca Cola. These companies had to wait for 30 years to enter the Indian market.
  • @gandhisur2494
    In that 60% of coca cola, at least 75% sales are of thumbs up
  • @arishtanemi-by6fi
    That iconic photograph of Late George Fernándes raising his hands while chained. Epic stuff.
  • @gondo2k2
    Love your videos very thought out and intriguing. I have watched them all thus far and hope you going forever! I thoroughly enjoy learning about everything. So thank you!