Testing the Cheapest vs Most Expensive Tacoma

$63,900 before markups. Quick math: $6,400 down (10%) + tax and interest (7.64) 60 Months Payment: $1260 @12.5% of take home pay you should be earning $157,500 annually to be looking at this car (assuming the appropriate taxes are coming out of your paycheck). National average wage (US Census): $63795. Percentage making $150k annually: approx. 8.3% 5 Year price increase Toyota Tacoma TRD Pro: 2019 MSRP: $42,960 2024 MSRP: $63,900 49% increase Wage growth 2019-2024: 1.7% (Source: US Treasury) These price increases far outpace inflation and wage growth. Toyota is targeting 8% of total market. Or people who just want to act fiscally irresponsible.

These trucks start at $47,000 in Canada. Absolutely ridiculous. Nice vehicle but these vehicle prices are absurd.

Stay strong brothers. The truck you have is perfectly adequate. And it's paid for.

64k on the “upper trim” doing exactly what the truck was designed to do… just to have an overheating trans? Ridiculous 😂

The price is just too much to buy now. They’ve raised the MSRP by 15k for the TRD pro.

I miss the small trucks of the 90's. Inexpensive, functional, and not full size. I'm just fixing up my old Excursion for camping and hunting.

$62,900 for a Toyota Tacoma is an absolutely insane asking price. That’s more than the MSRP of a Mercedes E-class. Did Toyota forget who they are??

This is because “midsize” trucks are almost the same size as full size trucks of 20 years ago. They’re just replacing the full size segment with mid size trucks and the prices reflect that.

Those MSRP prices are criminal!

I hate how they are practically full sized trucks now. The first gens were nimble and durable where as these look heavy and too classy to treat as a truck.

So I was about to write that Donut is the first auto reviewer that hasn't broken one of these trucks until I got to the last 30 seconds. TFL took the Tacoma on very easy snow off roading and the front diff broke. Throttle House also broke theirs, and at the very end Nolan mentions an over heating transmission

$47,000 for a fully loaded Nissan Frontier Pro-4X with a 310hp V6. No turbos. No BS. Spend a couple grand on some performance and appearance goodies and still enjoy for tens of thousands less than the competition. Z1 Off-road is working on a supercharger package.

It's just one giant Toyota commercial, will the DraftKings commercial in the middle

This is the longest Toyota Tacoma ad ever.

"why did they bring the landcruiser back??" Australians: 🤣🤣🤣

Its really interesting how different the market is for utes/trucks are in the USA compared to Australia. The vast majority of our utes/trucks here contain anywhere from 2L to 3L turbo diesel engines with a small minority coming with gasoline engines. Also the size difference between something like a Tacoma and a Hilux is astounding too.

Imagine your kid cranking the dails on your TRD Pro seats mid drive

This new Tacoma is like a relationship with your high school crush: looks good on paper, might overheat later.

These two are literally my favorite. They really portray just two normal bros kicking it off-road.

Seeing the new Tacomas makes me appreciate my 2nd gen even more. Not saying the new ones are downright terrible, just different.