The Influence Expert: 7 Ways to Get People to Do What You Want (Even When They Don't Want To)

Published 2021-10-19
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Psychologist Robert Cialdini dives into the principles of influence. These small things unlock your ability to influence others. More than just exploring how to use them, we explore how to defend against them.

00:00 - Intro
01:26 - Difference Between Influence and Manipulation
03:44 - Influence Principle #1: Reciprocation
22:03 - Influence Principle #2: Liking
31:26 - Influence Principle #3: Social Proof
41:25 - Influence Principle #4: Authority
48:24 - Influence Principle #5: Scarcity
56:30 - Influence Principle #6: Commitment & Consistency
01:02:28 - Influence Principle #7: Unity

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All Comments (21)
  • @Amitab74
    “Ask people for their opinion and you get a critic. Ask for their advice and you get a partner” Wow!! Wow🌱
  • @ToughdataTiktok
    I like your interviewing style: asking the right questions then letting the man talk
  • @BradKaellner
    Ask for advice, not opinions... it cultivates an atmosphere of partnership. Pure gold.
  • The great part is, Shane every time asking "How do we defend" is incredibly important. Appreciate the pod.
  • @cactusqueen6417
    The influencers voice is so soothing to me. I love listening to him. He could voice children’s books!
  • 1. Give first- that's how the society functions 04:17 Don't ask them to take the action first, you take the action first by giving singing valuable to them such as information or anything that benefits which is not about you. Don't accept gifts that has to be returned, bcz now you raise your bar to fulfill their want. It is just a trick to get more out of you. Similarity- Show that you are the same as the other person. You have common characteristics- point it out as their qualities exist in you not other way around
  • @rakutenbyu5916
    I usually don't like to listen to lengthy explanation or long videos, but the way this person explained I could listen to him without any complaints for whole day. So detailed explanation. Best but the Most underrated video I believe.
  • @luisvazquez2451
    Fantastic information, will put it to use today. Thank you!!
  • @goldgrime
    Thank you so much for this incredible and valuable information.
  • @hanaezra9452
    Here's a very extreme example of reciprocity. Woman saved herself and husband on 7/10 Hamas horror in Israel, by offering the attackers food. She made them food, they ate and the elderly couple were left alone.
  • 1:28 influence vs manipulation (i) reciprocation 3:44 mcdonalds study 5:30 (can't people get used to?) first is the key 6:15 (ii) liking 22:03 (iii) social proof (iv) (v) (vi) (vii)
  • Influence involves voluntary participation from the person being influenced, who has the freedom to accept or reject the influence. Manipulation, however, often involves coercion or deception to force someone to comply with the manipulator's wishes.
  • @DougDennis
    Popularity is all the rage these days! lol great podcast, thank you.
  • @BBQWINGSCom
    I'm so inspired,thank you sir...I will use your advice in my business.
  • @maikchange
    I’m not sure why this law of reciprocation doesn’t have much evidence within my own life to believe in its effectiveness. I don’t let it discourage me. However, this video has created a bit of a dilemma for me. The gentleman makes this seem like it is the “secret to getting everything you want”. I feel, regarding my circumstances, my generosity towards other people has resulted in me being perceived as less valuable. Consequently, I have been exploited and undervalued more often than not. Maybe this is because the world is largely populated with narcissists. Maybe there is a larger unaddressed personal issue. Either way, it does feel comforting to at least hear a “professional” advocating for reciprocation as a core characteristic.