Speak like a leader | Simon Lancaster | TEDxVerona

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Published 2016-05-22
Did you know there is a secret language of leadership that determines who reaches the top in politics and business?
In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader. The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience.

Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC. He is a visiting lecturer at Cambridge University, Henley Business School and author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His award winning workshops on the language of leadership have been run to great acclaim around the world: for more information, see www.bespokeleadershipdevelopment.com.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

All Comments (21)
  • @TimBorny
    6 Rhetorical Techniques 1. Three breathless sentences 2. Three repetitive sentences (opening clause) 3. Balancing statements 4. Metaphor 5. Exaggerative statements 6. Rhyming statements
  • I love how he explained that rhetoric isn’t taught in schools as it once used to be. Now there’s so many young people out there that have no idea how to express themselves and it holds them back from making a difference. I somehow feel like this isn’t an accident. Someone was trying to hold us back.
  • @mindvolution
    Let's Revive Rhetoric in Public Education! "It is absoulutely scandalous that, when in the world we're dealing with such huge challenges , financial inequalities, the apocalyptic threats of climate change, religious persecution unmatched since the 1940s, that we should be restricting debate to such a narrow minority (the politicians). Instead of teaching our children to sit down and shut up we should be teaching them to stand up and speak out. So, let's revive rhetoric (in education). Let's really reinvigorate debates around the world and let's really give the chance to every child on the planet to become a leader. How should we call this Grand Initiative? Well, here's an idea: How about Democracy!?" Simon Lancaster A strong finish! Superb indeed!
  • This has got to be one of the MOST useful TEDx Talks that I have ever seen! I'm impressed, very, very impressed.
  • @SeerWS
    That improv at the end was legendary.
  • I am watching this video for improving my English language 😂😂😂. It is amazing channel. Whenever I can so many things from this channel. I can learn from other's experience, and I can improve my pronounciation etc..... Whenever I free then I watch it 🙂. One day, I will speak on this stage front of everyone.
  • I have watched this video so many times since the start of my sales career,, which was over 7 years ago. I have also referenced it as often as I get the chance. Its quality, every sales person should watch this.
  • @joemurray
    Now this was a TED talk which is helpful! Very impressed
  • I could listen to this man all day long. You don't get to listen to such valuable words from real intelligent people at outside as they'd rather choose not to share their insights for free. One ted talk video a day can actually keep vacuous thoughts away, you know!
  • @cedric_ly
    This talk deserves so much more views. Thanks for posting it !
  • @Ghost-js5cg
    Very well done. Not only was he sharing information that can really help the people, but he was demonstrating how it can help by using it himself.
  • @SuperAli2007
    This simply is the best speech I've ever heard in a long time. Its heart is in democracy and its wings are effective techniques. Powerful
  • @ivan_dlt
    He is good. I'm from Russia, sitting at home, looking a guy in Italy, speaking English — all that is just because his speech is awesome. What a blossom!
  • @irenashiloh8808
    Simon, you have summarized things we know about society (so your credibility is not at issue) in a beautiful, humorous, witty, eloquent, adventurous and unique way. You have talent for comedy, theater, etc. Excellent job - you are a born entertainer! ❤
  • @TyrionDies
    Apart from songs, this is possibly the only video I've watched repeatedly. Brilliant, from start to finish
  • One of the most intuitive and brilliant TED speeches I've ever listened to. Wonder why it doesn't have the number of views it deserves.
  • @startupsavages
    Excellent breakdown of how to impact the world. Savage speech 💪🦁
  • @FirozKhan-ut1iq
    Mr. Simon Lancaster is a rare breed who is a wonderful speaker; impressing listeners beyond description incredibly well. Islamabad Pakistan