McDonald's to 'rethink' prices after sales fall | BBC News
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Published 2024-07-30
Outlets open for at least a year saw sales fall 1% over the April-June period compared with a year earlier.
The drop came despite the hamburger chain offering money off deals to try to win back cost-conscious customers and those who have boycotted the chain over the Israel-Gaza war.
Boss Chris Kempczinski said the poor results had forced the company into a "comprehensive rethink" of pricing.
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All Comments (21)
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McDonald's has inadvertently trained me to stop eating their garbage by charging rip off prices. I owe them a debt of gratitude.
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When corporate greed back fires
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It isn't cost of living, its the fact that McDonald's are charging as much for their crap as you'd pay for a decient meal in a proper restaurants... good restaurants are booked out and people are getting better food for the same or a little more money.
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Good. We don’t need to pay high quality prices for low quality “food”.
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Poor quality + expensive = no thanks.
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price goes up, size of food shrinks. eventually the people understand the scam and go somewhere else
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The price and quality was barely justifiable 10 years ago, now it’s an easy pass.
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Why would anyone pay high quality prices for crap
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Boycott is working.
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They're idiots. They alienated their primary customer base by pricing them out. Who else did they think was buying from them?
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Im tired of food companies and landlords/realtors jacking up prices to beyond greed levels. Time for change
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It used to be a cheap feed. Now it’s so expensive I have gone back to the corner hamburger store.
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They are not "forced" to increase prices, they want to keep making as much money as possible, even if they are a billion dollar company, and that is called greed.
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only way to stop the madness is to stop spending your money at these places
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Now if only the grocery stores follow suit!
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i ordered a "double big mac", the other day, the burger patties were not much thicker than a piece of a4 paper, will never order it again!
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McDonald’s made close to 14 billions dollars last year while claiming they can’t afford to pay a liveable wage or provide health insurance
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3 to 4 bucks for a single hash brown is insane.
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Last week, I paid $5 for an egg and cheese mcmuffin (NO Meat). That's an English muffin, a slice of cheese and 1 egg. I was floored, and disgusted, that they charged so much for that. So, I went to Chic-fil-A, where I paid only $6+ for the same thing, but with a drink and hash browns. They've GOT to get their act together.
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I just paid £6 for a quarter pounder meal here in Poland. That's about 60p less than in the UK, but wages here are much lower. I won't be going back.
