How Frito-Lay Dominated Snack Foods

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Published 2023-04-19
Frito-Lay is the company behind most major chip brands, controlling more than half the market. This video talks about how they did it.

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All Comments (21)
  • @zangcheye
    Back in the 90s, I bought a bag of classic Lay's from a vending machine. It had dead ants in it. In the days before the Internet, I called their 1-800 number to inform them. I wasn't angry or upset - I just wanted to let them know. Five days later I received an entire CASE of Lay's chips as an apology. Great customer service.
  • Great company. I worked for them over 15 years ago at the R&D departement. Literally tasting snacks the whole day. And on Fridays you could bring a few bags home. I gained a lot of weight during that time.
  • @CI254
    Working at Walmart, it always fascinated me how much dedicated space in the back room Frito-Lay has. This actually explained a lot to me. Fair enough!
  • @austin9076
    Probably one of my favorite youtubers to talk about companies. You make it well rounded for someone who may not know as much about how companies function, and make it welcoming. Bravo.
  • @Rachara
    One of the coolest things about Fritos is the ingredient list: Corn, Corn Oil, Salt.
  • @prod1192
    As a Mexican American I can confirm Frito Bandito is 🔥🔥🔥
  • @russel7766
    I remember first getting hired by Frito Lay and realizing just how big the company was and how many products they stocked. It was insane. The Walmart I serviced had about 40 feet of product on the shelf
  • @IAsimov
    I'm mexican living in Mexico, and Frito Bandito is *awesome*.
  • You're consistently one of my favorite creators and this video is a prime example why. Clear, detailed, good tangents. Most importantly you make something that could be "boring" fun and entertaining. Love it
  • I worked 12 years for Frito lay as a Potato chip processing cook/Opertor I was part of the whole process from reviving in raw potato’s all the way to finished product.
  • @YeahAlright1
    As a Mexican i can confirm that we consume 80% or more of the Hot Cheetos produced. I started eating them at the age of 2 😂
  • I love how this fellow can make something as simple as chips seem so compelling.
  • @PhredsArmy
    Believe its or not, my nickname in elementary school was the "Frito Bandito". I have a hispanic last name, but that wasn't why. My mother always included a bag of Fritos in my lunch, and Fritos were really popular at the time with the bandito commercial on the TV, so the name stuck.
  • Great job! I've been working for frito-lay for 5 years. I work on the trucks. Interesting info is to say we're merging more and more into PepsiCo. Also we buy up smaller companies. Popcorners, crackerjack, quaker, etc. That's how PepsiCo has dominated.
  • @Markimark151
    Frito Lay is Pepsi’s biggest cash cow. Also SunChips are really good, they actually came out in 1989, and you didn’t mention Lays Stax which is their competitor to Pringles, since Frito Lay wasn’t allowed to buy Pringles due to antitrust concerns and instead Kellogg’s bought Pringles from P&G!
  • @elliottryan13
    DUDE! Your videos are just outstanding. They are so original, informative, and family friendly, and I could go on forever. Keep up the GREAT work.
  • @bloqk16
    I love the Doritos products and Cheetos. The one issue I have with Frito-Lay is with the re-branding of the shrinking packages the chips comes in. What is considered today as the jumbo "Party Size" package, used to be, decades ago, the regular sized package the chips came in.
  • Cheeto puffs are my favorite nowadays with a sandwich,but when I was a kid,cool ranch and hot flames were tied for first,with a bag each of Vintners salt and sour and cheese potatoe chips (Chips were 25 cents a bag then and I even remember in the 80s when they were 15 cents)😊
  • So much info in such short time ! Love this video !! Soooo much of this I loved and never ever knew Thank u for this !
  • @RANDsreviews
    Really good content! I listen to you on the way to work. So entertaining! Thank you!