Winning Move #31: Forge Sales & Marketing Alignment
Published 2024-06-11
Having tight sales - marketing alignment means being on the same page about:
→ customer journey
→ ideal client profiles
→ qualification criteria
→ messaging and positioning
→ goals & targets
Super important to effective GTM execution—and revenue-driven value creation—but often overlooked because it's less visible.
But get this:
Aberdeen group studied a set of B2B companies. Those with objectively high sales/marketing alignment (as qualified in the study) enjoy a 31.6% rev CAGR...
...while their “less-aligned” peers experience only 6.7% growth.
Hit on this in the book in Winning Move #31, but check out the video for a deeper dive on how to get S & M moving in lockstep. ▶️
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