Running Out Of Places To Put Ads...What Now?
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Published 2024-04-05
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Over the past years, you’ve probably noticed way more ads all across YouTube and far fewer ways to effectively block them. As YouTube grows into a mature platform, YouTube is having to shift their focus from growing their audience to better monetizing their existing audience which of course includes more ads. But, this model can only take them so far. Eventually, social media platforms will become so ad-ridden that people will no longer want to use the platforms, at least not as much. Not to mention, adding more ads is very much a diminishing returns strategy when it comes to monetizing social media. That’s why social media platforms are pivoting to direct monetization efforts, specifically subscriptions. YouTube has had YouTube Premium for years now but more recently Facebook jumped onto the bandwagon as well with a paid premium version of Instagram. This video explains the evolution of social media monetization and the future of subscriptionized social media.
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Timestamps:
0:00 - Ads Galore
1:58 - The Friction Of Ads
5:57 - Adless Social Media
9:09 - The Inevitable Fate
Thumbnail Credit:
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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All Comments (21)
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Jokes on them, im always willing to cancel. We need to take our power back
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Sustainable? It's not sustainable. The problem is not that these companies need to make profits. It's that they demand to make "multiple times" more profits than previous time, well aware that eventually it becomes matemathically impossible. Yet they keep on promising their investors that they will make "much more money than last already very profitable year". At this point they stopped offering a product rendering the compromises acceptable and are instead going all out with worse quality services while also putting any additional form of monetization everywhere, of which people are simply fed up like no tomorrow. Just today I went to help my old neighbour lady with her brand new laptop to add some stuff here and there... It was impossible to navigate in certain pages due to ads completely preventing me to do anything. It is insane.
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I have to confess I've started paying for YouTube premium but I'm watching a lot more videos because of it
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I only really use youtube. I wouldn't pay for a adless social media service if they are still selling my data.
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YouTube pushed everyone onto ad blockers by trying to force ads at every opportunity
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It's the rise and rot of empires. Cable was good, until ads and overmonetization flooded it, and now you can count with one hand the people that still watch it. Social media and YouTube will face the same fate, and people will leave it in droves, or be smart enough to find better, more fun alternatives. No human being deserves to have half of their free time, meant to wind down and have fun, to be littered with the visual and auditory garbage that are ads.
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How many goddamn subscriptions do they think we can pay for???? Every single thing now is a subscription or a “pay us to stop annoying the shit out of you with ads”
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Most IG users accidentally click on ads with no intent to buy
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just imagine in your mind a free version of youtube 10 years in the future where you get 100 temu popup ads every minute 🤣
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we already had an era of ad-less social media, that is how/why it started. so glad I quit insta a few years back, my life didn't end, and my happiness increased
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Why would we pay to watch influencers 😂
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Revanced enjoyer here. No one is going to make me watch or click an ad ever again
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the whole point of not paying for cable was to skip these ads. if its going back that but just over the internet, than its the same exact thing, even watching it over TV. personally, I 'll watch a lot less. the more breaks in a story or show, the more fustrated I get and rather work on hobbies, or borrow from the library. Music streaming will be whats left for me since ads between songs makes more sense
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ReVanced, uBlock Origin, Firefox, Plex, etc... Advertising is inherently cancer, and I'm happy we have these kinds of tools to remove them. Ads don't belong anywhere at any time. Ever. If a business model relies on ads, it doesn't deserve to exist.
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For some, paying for premium probably saves them money (that they're not buying on crappy advertised products -- Instagram is much easier to use via their app then browser, but which hard to block ads on so lot of folk don't block the ads). For concerned parents, disabling ads on any platform their kid has access to is likely very desirable. They're advertisements would be worth more if there wasn't so many scams and poor quality products. Companies should be somewhat liable for what is advertised on their platform so they need to weed out scams.
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The problem with trying to block users from "skipping" sponsorships is Youtube or whatever platform has to do it, and why would they do that? They aren't making any money off of those sponsorship deals, and it could piss off a ton of their users and cause them to ditch it in favor of another platform that doesn't block them from skipping ahead in videos. This fear sounds a lot like the fear that YouTube will put ads into YouTube Premium, even though it raises the question "what are you paying for exactly if Youtube Premium suddenly doesn't take away the ads?".
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if they do this, it'll be the necessary push i need to finally remove social media from my life. literally the only social media i can see myself paying for is youtube
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I personally don’t think that paid social media will last for long unless they have an a free version. At the first sign of a recession the social media subscription will be the first thing to be cut off the budget. I think however, if that’s the future we might see new competitors in video plaforms and making the content free would be the easiest way to undercut the profit-driven giants. - - - By the way, as soon as I find an add annoying I start interacting with it, as they wreck my user experience at least they will support the platform and I get to know all the products that I have to avoid like the plague.
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I would rather the creators on youtube make money off of ads than youtube but thats why I pay for youtube premium.
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Honestly Premium is my most used sub by far and if I used any other platform this much I’d be happy to pay. But I’m also not big on most other entertainment and hate ads more than anything.
