Is this the end of Google Search? How the giant could lose its lead

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Published 2024-02-02
A perfect storm is coming for Google Search. Nimbler, hungrier artificial intelligence startups like Perplexity and Arc are hot on its tail, with generative AI-powered responses that are cleaner and easier to read. Younger platforms like TikTok and Reddit are becoming younger consumers' go-tos. All while Microsoft and Satya Nadella try to steal share and make the "800-pound gorilla" dance. It pays billions to Apple to maintain its position. This week on TechCheck, how to lose a lead -- is this the end of Google Search as we know it?

Chapters:
00:00 – The end of Google Search?
1:16 – Thee 800-pound Gorilla
4:17 – Losing its lead
9:01 – Google’s Gold

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Written and produced by: Jasmine Wu, Laura Batchelor, Marc Gilbert & Deirdre Bosa

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All Comments (21)
  • @WeWaltRun
    As a mid-size website owner, I'm not excited about these search engines ripping off information and cutting down my web traffic.
  • @MrSociofobs
    "I use tiktok for search" Yeah, probably because otherwise you have to actually read text and focus on something for longer than 3 seconds. We're screwed.
  • @Crypdography
    Funny how the biggest problem with Google is it's SEO and yet it's not mentioned in the entire video and how non of these other companies claim to be solving it.
  • @Paata02
    Fun fact: If you lower damn music you don't have to yell
  • All these new companies like to say they don't show ads. Yea you start off like that to get ahead but I bet later there will be ads.
  • @shamiekgivens375
    Believing Google is going to fall while on YouTube is crazy. Edit: almost 1000 likes. Wow
  • @purplemicrodot58
    "I grew a garden, yesterday, only from TikTok." LOL That one killed me.
  • Google is laying off tens of thousands of employees at the same time that their founder bought his third island. And we wonder if they’ve lost their edge.
  • @kennethuyabeme
    I honestly do not mind that google is slow to bring their LLM to search. Let's not forget, these models have a tendency to make things up. Also the reason it feels like google was caught napping on generative AI is they WANTED to go slowly and carefully. They demoed Duplex (smarter human sounding conversational AI) years ago and it freaked people out, this was the vibe in 2017. Lastly the reason younger folks like TikTok or reddit is both have specific near exact answers. With TikTok it's short form videos and reddit it's specific posts and answers. The quality of this information is as good as it is because they are created by humans. Neither GPT nor other models are as good as humans right now. They can misinform in ways that are difficult to recognize or validate.
  • @BigTSmallS
    While the search quality may be more user friendly for all these newbies search engines, what the host failed to discuss is how will they eventually morph into Google Search when they start to MONETIZE their search. The newbies will need to make money one day for their investors. Let's talk about that!!!
  • @benhaze1010
    I did notice that most of the 1st google search results can be sponsored links :(
  • @4.0gpa44
    I've noticed I can't find things on Google very well anymore. Instead of articles that answer the question, I find articles that answer a different question. Google has deteriorated.
  • @chlee4256
    Being the 800 pound gorilla means you don't need to be the first mover. And not being the first mover doesn't mean you're toast. They can afford to watch what the aspirants do before making their move.
  • @vedantpatel2131
    Google has enough money to where they can either buy their competition, or create their own version of whatever it is that people want
  • @FloridaClay
    The other "800 pound gorilla" is that I would never trust Ai search results until the issue of AI inventing answers, and "sources" for those answers, out of whole cloth is firmly solved.
  • @UMS9695
    I don't think Google search is going away. It gives a plethora of options to view different results from various sources instead of being given one answer by AI. For preciseness AI helps, but for multiple viewpoints or approaches or variety, there is Google.
  • @arunkottolli
    Google search is dominated by ads, and not real results!
  • Every week I buy more of whatever is the lowest percentage of my portfolio and try to keep everything around 10%. Please what could be my safest buys with $400k to outperform the market in 2024?
  • @DarkMeyer777
    As long as the search engine retrieves results based on: First: who paid the most. Second: almost the top ten results are ADs. Honestly its not becoming a web but more like a World Wide advertising platform