Philip Kotler: Marketing

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Published 2012-11-26

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

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All Comments (21)

@minaaziz52 8 years ago

After first 10 min of this presentation i feel like every thing i had learned at college is nothing
@eventsvivek 11 years ago

That piece when he explained about 10% allocation towards Digital advertising. Phenomenal truth and a nice education. Thank you.
@MNgeneralfinance 11 years ago

So this is the man that developed the 4 P's. Amazing.
@n.j.sohson7497 9 years ago

he is an immensely enriched man with many mantras for all season marketing
@jackshalhoub397 11 years ago

MR KOTLER IS A GOOD MAN.HE IS VERY EDUCATED AND HE KNOWS VERY WELL HIS JOB. WELL DONE.
@rza139 8 years ago

This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.
@barrymcintyre8780 9 years ago

As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..
@nrln56ind1 10 years ago

Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing
@sianacampbell3028 7 years ago

This presentation is pure gold. Many thanks.
@JavedKhanRawalpindi 8 years ago

Great Examples and control on the Subject. Inspirational
@bkwally 7 years ago

Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.
@lumeoaustralia9741 9 years ago

A must watch for anyone, even if you're not in Marketing!
@sibusisotimadoons3805 10 years ago

Satisfying the need and making a profit! Creatively making money Trust! Awesome Vid Dr P Kotler!
@freyamoon7922 9 years ago

I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)
@tesserent1016 8 years ago

Fantastic! Very helpful and inspirational. Thank you!
@Tigermediamarketing 10 years ago

Picked up some great ideas to help in marketing a new business will try to implement these in the next few weeks thanks for sharing.
@rafaelvicenteartimedelator410 10 years ago

The father of the Marketing Mr Philip Kotler from Marketing 0.0 until the Marketing 3.0
@ezoblaze 10 years ago

This video is EXACTLY what I need! This is great
@aklilutiti680 8 years ago

A very good presentation. Thank you for your nice presentation.
@EdibleNonsense 9 years ago

Very informational and interesting! I like the little jokes he sprinkles throughout it. Thanks for uploading!