Why This Obsolete Mechanism Makes Watches More Expensive | So Expensive | Business Insider

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Published 2024-03-22
A tourbillon (French for "whirlwind") is a centuries-old mechanism built inside some of the world's most expensive watches. It was originally designed to improve the accuracy of pocket watches by rotating the escapement and balance wheel to help counter the effects of gravity.

Today, collectors consider tourbillon watches works of fine art. The construction and assembly of the mechanism is very time-consuming and requires extreme precision and patience. Tourbillon watches' complex design, combined with their limited production, contributes to their exclusivity and high price tags.

Remy Cools, an independent watchmaker based near Lake Annecy in France, is working on his second limited-edition release of 36 tourbillon watches, called the Tourbillon Atelier, which will sell for about $172,000 each.

On the lower end, you may find some entry-level tourbillon watches for $30,000. However, most tourbillon watches from reputable brands range from $100,000 to several million dollars.

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Why This Obsolete Mechanism Makes Watches More Expensive | So Expensive | Business Insider

All Comments (21)
  • @johnleonard3951
    The fact this man is building all of this from raw material to working parts and knows how to do all the design machine set up and the machining itself with all the different machines is simply amazing.
  • @thefallen924
    what I find truly amazing is that watchmakers centuries ago were able to not only design this movement, but produce them without any of the modern machinery available today.
  • @mattseaton3521
    I know it's largely irrelevant to the 'value' of a watch, but having a tourbillon in the movement doesn't add anywhere close to the cost recovery that a watchmaker would lead you to believe. A mechanical chronograph movement is vastly more complex than a tri-hand watch with a tourbillon, it's just used as a luxury marker these days really.
  • A quartz oscillator is at least a few magnitudes more accurate than traditional mechanical movement. Yet mechanical watches are valued higher. Accuracy never had anything to do with the price. A tourbillon takes more work, therefore is more exclusive, hence priced higher.
  • The Chinese Tongji movement at 12:33 was not the best example to use for this kind of work lol. Amazing talent, way to go Remy!
  • Its only a tourbillon if it comes from the tourbillon region of France, otherwise its called "sparkling watch spring" Yes I know they are not in France.
  • @darthandeddeu
    I love that salesperson at the end. Yes push those independents!
  • @cyrilio
    Amazing how Remy has mastered this art at such a young age. Amazing
  • @NunoxFerreira
    Superb work! I'm lucky to say that my job is"Angleur " in one of the oldest Switzerland's watchmakers. Beveling is a time consuming and delicate procedure,but like all other surface treatments (like perlage,satinage,cerclage,guillochage,côtes de Genève etc) the aestetic of a mechanical watch is largely improved.
  • @EasyGrowsIt
    What’s amazing is these little parts were manufactured hundreds of years ago in older mechanical watches without CNC machines.
  • @MarkJoseph-vv4pj
    I have been collecting medium to high end watches for a while, but after watching this presentation I feel like a serf.
  • @cafemolido5459
    To these young kids dedicating themselves to the craft: KUDOS & RESPECT.
  • @LaniakeaDenizen
    Mechanical engineering really is an art form. But I'll stick with my Casio haha.
  • Watches aren't expensive because of the Tourbillon (which can be nowadays found in $1000 watches), but because of several other factors like the hand engraving, hand-beveling, and the sheer number of watches produced by a specific brand. Independent watchmakers will charge higher because of limited resources available to them, in addition to lack of manpower. Larger corporate brands will be able to mass-produce commercial pieces at a relatively cheaper price, but can't be compared to the extreme high-end pieces in terms of finishing and handcrafting processes.
  • @ChairmanMeow1
    One of the few luxuries I actually can see the value behind. These things are works of art. Also that Remy guy is incredible, to know how to do it from step one to the end, on multiple machines, is impressive.
  • @jfess1911
    I have never had steady hands. I am amazed at the dexterity of these people.
  • @DidNotFinish.
    these are he types of ceos i respect, the ones that still are enthusiastic for the craft
  • @autovive4605
    You can buy a $5 million watch but you can't buy time.😅
  • @ucheucheuche
    I stare at motherboard resistors the way watch enthusiasts stare at tourbillions.