Is This The Future Of Supershoes?
107,479
Published 2024-07-15
Mark investigates just how this technology is used to create On's new supershoe - the Cloudboom Strike LS - and how it might be a game changer in the running shoe industry!
In association with @On-Running 👉 www.on.com/en-gb/lightspray
00:00 Supershoes built by a robot?!
00:17 Brief background of On Running
00:43 Inside the On Running headquarters in Switzerland
00:59 Details of the new On Cloudboom Strike LS and the minds behind it!
03:21 Laceless upper = Lightest upper
03:58 Stack height, weight and heel-toe drop
04:15 Layers of constructing the On supershoe
05:28 Lightspray technology
06:34 Our experience running with the On Cloudboom Strike LS
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All Comments (21)
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Will you be getting a pair? 👟
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Combine this technology with footscanning technology and I could see this being used to make custom shoes.
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cloudy with a chance of meatballs spray-on shoes, a cartoon
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How do you make this video and not have Belinda give her first impressions?
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This should theoretically lower the manufacturing cost thus making the shoe more affordable. Hahaha yeah right…….
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Will they help you move quickly around the office? Asking for a mate (Ollie Bridgewood)
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Zero distractions. Pure performance. Like Belinda ⚡
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Love company’s that think out of the box. All my support to On
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Flint Lockwood would be proud
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Great running technique from Belinda!
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I’m excited for the spike version
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Marketing at its best! Love the teck but 99% is not a pro. Stil love it!!
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You never actually see someone slipping them on, how do you put them on? and durability? One race and throw away?
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At first I thought it was just a marketing gimmick, but the aesthetic actually looks pretty futuristic (in the good sense) and nice. Wouldn't mind rocking one of these someday.
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Flint lockwoooood!!
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Love that the idea came from seeing a Spiderman web toy. Not many people could see how it could be applied to a shoe. Great minds behind this. I hope it takes off.
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Impressive tech and application. When this becomes the norm in building sneakers, am sure there won't be anymore problem or question of fit issues. As an add I believe any garments that can be woven this 'light spray' tech will be able to perform.
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This freaking amazing! On is killing it. On traditionally on the hire end so these are going to be pretty pricey but I want them!!
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It’s nice to see real innovation in the shoes space Nike has been stagnating for decades astonishing for the money and profits they make.
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this some big hero six type of lab and ideas
