How Maker’s Mark Produces 34 Million Bottles Of Bourbon A Year | Big Business | Business Insider

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2024-07-31に共有
In a tiny Kentucky town, Maker’s Mark produces one of America’s most famous bourbon whiskeys. Known worldwide for its bottles’ iconic red wax, the company sells over 3 million cases of bourbon each year. But bourbon making is a complicated process that depends on special wooden barrels to age the whiskey for years, and the oak trees needed to make those barrels aren’t growing enough to support the next generation of bourbon makers. We visited Maker’s Mark’s one and only distillery to learn more about making bourbon and what the company is doing to stop the industry from facing a barrel shortage.

00:00 - Intro
00:58 - How white oak barrels are made
04:03 - How bourbon is made
07:49 - Filling up barrels
10:10 - Bottling and red wax dip
11:37 - How Maker's Mark became a big business
13:05 - How to survive the White oak tree shortage


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How Maker’s Mark Produces 34 Million Bottles Of Bourbon A Year | Big Business | Business Insider
コメント (21)
  • @hoosier_justin
    Having toured the campus and gone “Behind the Bourbon” I can say they really truly care about their employees, their product and more over their legacy and what they’re leaving behind. Truly an amazing experience if you ever get the chance to, and thankfully I live in Indiana so they’re only a short drive away! Great video
  • @sonjanordahl3158
    I love Maker's Mark. I'm glad to hear that the barrels have a second life at another brewery. To me only using a barrel once seems wasteful.
  • @edubbs3528
    Fun Fact: Crane Naval Base in Indiana has a forest of white oaks that are reserved specifically for repairing the USS Constitution. These trees have some unique qualities that are as a result of their slow growth.
  • @chrishan9138
    Wait... they only get TWO barrels from a tree that takes 100 years to mature? And each barrel can be used ONCE producing less than 300 bottles? I don't think the trees are the issue.
  • @imjody
    It's cool when they cover like half the bottle with the finishing wax. People want those for display purposes, and they're very rare.
  • @31mbur
    Lots of negative comments about makers mark here, it’s a damn fine whiskey at its price point.
  • @massey4business
    Always wondered about the red wax. But then again each time I was drunk off of the product. 😅
  • @KineticMantis
    Just did the Kentucky Cooperage and Maker's Mark tours last week. INCREDIBLE experience. If you're doing to do the Kentucky Bourbon Trail or just visiting some of the distilleries, I recommend doing the tour at Kentucky Cooperage first. The barrel making process is one of the most interesting parts of the entire process, and you'll gain a greater understanding of why its so important before doing the distillery tours. Also, the Maker's Mark tour is outstanding.
  • @GraigLeatherbury
    Maker's Mark and Maker's 46 are staples in my collection and easy drinkers when I go for a pour.
  • @freddoflintstono9321
    Fun mechanical detail: barrels self-center on those rails. That conical principle is also used for train wheels.
  • @streetwearjimmy
    I’m a whiskey guy and always dabble between Gentlemen Jack and Makers Mark so cool to see the behind-the-scenes of the making of my favorite whiskey
  • @ZOCCOK
    This business, it's practices, it's product will definitely last 200 years. It's like the perfect business, for private equity to target and strip apart for a few million dollars
  • @kevinbarragan4932
    Ooo, ooo, ooo, do titos next, show everyone what industrial ethanol is
  • @JoshChristiane
    People don't realize how good Maker's Mark is until they have the cask strength. The cask strength bottle is around 55% and every time I buy it I get a wonderful taste of burned oranges, like an orange dessert that's on fire.
  • @YuiHirasamaa
    finally u guys linked the full videos from short.. so hard looking for the full video just from a clip
  • @clubbizarre
    Regardless of how this whiskey tastes, this is a really cool video and every worker is super passionate. There is a clear and precise concept behind their whiskey and i respect that. Even if it tastes like shit (idk) P.s. u cant ignore that they sell 36 million bottles a year. That's insane
  • @pilot_episode-jo5kl
    Having every employee in a department know what others do is pretty clever aswel, that means that there wont be any hickups if say "John" is sick.