Tanmay Reveals 0 to 1 Million Content Creator Path | Advanced Content Creation

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Published 2023-12-17

I'm Varun, and this is a show where we get really deep about the future of tech, entertainment and business. While other podcasts scratch the surface, I think it is important to meet the best people in their fields and go much deeper. Today, we're kicking things off with someone who's at the apex of creating content – Tanmay Bhat. You've seen him everywhere, from cracking jokes online to streaming video games to playing around with AI tools. But today, I don’t want to talk about AI at all. I want to talk about this new age of content. Today’s conversation is going to be a masterclass on how to ace making video content. I’ve learned some of this myself from Tanmay, so it only makes sense that I dive deeper with him and share it for you. Let’s democratize this knowledge.

Also a big shout out to The Hub Bengaluru for the studio space. Check them out here: g.co/kgs/NmZD8o

00:00 - Highlights
0:43 - Intro
2:14 - Tanmay's Content Journey
4:59 - Tanmay's Big Shift in His Career & Finding Your PMF
6:55 - Tanmay's First Paycheck and How Much Money He Made Starting Off
9:22 - Importance of Being a Good Writer to Succeed as a Content Creator
12:36 - Benefits of Making Content as an Individual
15:25 - AIB's Secret to Success & Maximizing Your Asymmetric Returns
17:21 - Why Creating Content is Useful for a Brand/Business
18:50 - How Content Increases a Company's Internal Culture
20:12 - Short-form vs Long-form
24:19 - Why Tanmay Changed His Opinion on Short-form Content
27:03 - Anatomy of a Video
29:18 - Why Subscribers Don't Matter Anymore
30:35 - How Variable Rewards Affect Creators
31:59 - How Much Money Do Content Creators Actually Make
38:27 - Successful Creator Business in India and the Ways They Monetize
40:51 - Advice for Brand Managers and the Right Team for Creating Content
42:22 - What and How Much Do Brand Managers Need to Spend to Kickstart Content and Why You Need to Hire Creators In-House
44:26 - What is Tanmay's Team Composed of Right Now
45:27 - End Notes and Gifting Tanmay a OnePlus Open
47:20 - Outro
47:47 - BTS

All Comments (21)

@neilcreation 6 months ago

Things I learnt = • PMF - product market fit • Asymmetric return - you put in x but you can get any level of return( ie going on a date - you can find a life partner. The return is way huge than the input ) • symmetric return- you put in x and x in return ( doing a 9 to 5 job) • the oven moment - Every famous content creator has created an anticipation. Something satisfying at the end of a video which makes the audience stay till the end. This makes the algorithm happy
@jayshekhawat9624 6 months ago

We Want 100's of Podcasts Like This From You Varun...
@Navneet_Pandey_ 6 months ago

Tanmay Bhat is a Content Encyclopedia 🔥 #Hatsoff
@akhandbharath99 6 months ago

Tanmay's journey is truly inspiring. I have interacted with him a couple of times, during the AIB days . He's very friendly and very jovial. Just like how he's seen in his videos. Feel proud of his accomplishments and wishing him more success!!
@saiyamkhurana5230 6 months ago

Have seen you grown from the beginning from like what 5-7k subs to here now, dw I am a sub since then. Anyways, the content is great so is your knowledge and the context you guys talk about whether it’s AeVy Tv or this . People’s tendency to go through actual knowledgable content has been stooping down, whereas they are easily mesmerised by the likes of aspiration selling creators iykyk. We do live in a doomed world. One advice or rather a request for you and your team, just stay like this, the original you because you might not get the instant results for being original but you’ll be remembered in a long run. I’m a 21 YO, still under the process of the life of “making it“ yet so I don’t know whether my words will matter or not but trust me when I’ll make it, I’ll actually want to see you or your team to interact with rather than others. Just because of the sheer intellect and originality. Love and support to you guys <3. -eskay
@rohit.reflects 6 months ago

Learning from the OG himself is a blessing. Keep more coming, Varun.
@mithun-srinivas 6 months ago

This felt like a tv show, especially the oneplus ad tags in the bottom as we see in the news. Great work.
@jayknot567 6 months ago

Varun you must do it regularly! People like your conviction and authenticity.
@Vineet3 6 months ago

Pretty Great Insightful podcast thanks for doing this Varun Tanmay is an inspiration to me and a great guy!
@prayaanshmehta3200 6 months ago

2:14 start writing 3:20 comedy podcast 3:50 5:00 PMF for enjoyment, money 6:55 first paycheck 9:40 importance of writing (“chewing the craft”) 12:36 why make content? (“generation of ands”) 15:25 20:19 anatomy of a video
@StickyNOT 6 months ago

We can learn so much from Tanmay Bhat !! Knowledgeable and insightful podcast. Thank you.
@rishirich26 6 months ago

Interesting series Varun! Excited for next episodes🤩
@archanaskitchen 4 months ago

Love Tanmay and have been watching him since he started! Great podcast and good insights
@austinkanneth7456 5 months ago

I love how there is an edit error at 26:31 where Tanmay explains how it takes lesser time to edit short form videos compared to long format ones......irony, nothing else.... Loved the video.......got me so hooked that I could spot that little mistake 💌
@getnitskeri23 5 months ago

This was really nice. So much of learning bro... Kudos to Varun and Tanmay the OG.
@tanishakamra3259 6 months ago

Thankyou both of you for doing it!
@rupindersayal 6 months ago

Great interview and very valuable insights by Tanmay. Thank you for sharing.
@arghamaz 6 months ago

Tanmay continously shaking his leg throughout the podcast.. tension , excitement or AC effect only he knows.. on a serious note obviously yet another good podcast 👏 👍
@CaliforniaKalaignan 5 months ago

This is gold for content creators ❤ thank you Varun
@prarthanagarwal3961 3 months ago

16:45 I have never seen some use "serendipitous" in a sentence so naturally. Tanmay bhat is a verbal genius!