Building a Brand Through Community with Dax Shepard & Kristen Bell | SXSW 2023

SXSW
SXSW
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Published 2023-04-24
Creating, producing and selling exciting products isn't enough anymore with buyers having more choice than ever. Today’s consumer needs to feel connected to a brand's values, mission and personality. They want to be a part of an open space to join forces; a member of a community of like-minded advocates who are sharing a similar journey. There’s no more connected experience than that of parenthood. It’s hard and near impossible to do alone.

Join Kristen Bell, Dax Shepard and Erica Buxton as they talk about building their brand, Hello Bello and how focusing on community first and their day one pledge to be a part of life’s messiest, stinkiest, most unmissable joy has birthed their award-winning company to category leadership. The inspirational discussion tackles inclusivity, transparency and the power of giving back.

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All Comments (11)
  • @leahkmarshall
    "Do not look for your missing puzzle piece. It does not exist. You are not an almost finished puzzle. You are a mess and you find someone else who's a mess and you both handshake and agree to work on it- that’s it. I'm sorry to make it unglamorous but you don't need your perfect match- you need someone who is simply willing to work on it." ~Kristen Bell
  • @soniapaega1837
    I can't even deal with Dax's transformation. Like, this guy is such a story. Hot AF too.
  • @Osiwan960
    Dax looks very strong and manly with deep voice then he flicks his hair & crosses his legs like a chick lmao
  • @dominiquemall9014
    I am Sorry Dax does not look healthy and he is on some kind of stuff he is too hyper
  • @Sesly116
    Kristen def did a whole 10-step regimen before showing up here, and Dax just woke up. and he looks like it. and that is upsetting. there is NO reason he needs to look like a dried up raisin. respectfully.
  • @sd1349
    Is Dax Shepard nervous? Are is he just craving/stealing attention in this first world problems conversation?
  • @Vote_Blue
    i love how people who're already extraordinarily wealthy like to tell regular folks how to do things... i'm getting some real ivanka vibes from this. just a complete disconnect from reality.