How to Get FREE Backlinks with PR in 60 Minutes (Fery Kaszoni)

Published 2024-03-18
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Mastering Digital PR for SEO: An Expert Guide with Fery Kaszoni

This interview with Fery Kaszoni delves into innovative strategies for building high-quality, free backlinks through digital PR, a transformative approach that deviates from traditional link-building methods like guest posting and link schemes.

Fery Kaszoni shares his journey from conventional SEO practices to discovering and fully adopting digital PR in 2020, inspired by agencies like RISER 7 and Reboot Online.

He outlines the meticulous process of pitching journalists, emphasizing the importance of understanding the industry, studying journalists' interests, and crafting compelling pitches using tools like Roxhill, Muckrack, Cision, and Vuelio.

Fery Kaszoni also touches on effective email strategies for pitching, the significance of presenting a story in a journalist-friendly format, and the resilience required in the face of rejection.

Furthermore, the conversation covers leveraging Chat GPT for content ideation, the mix of dofollow and nofollow links in digital PR, and the impact of persistence and quality in content creation on platforms like LinkedIn and YouTube.

00:00 Unlocking the Secrets of Free Backlinks with PR: An Expert Interview
00:19 The Evolution from Traditional Link Building to Digital PR
01:27 Step-by-Step Guide to Replicating Digital PR Success
02:07 Mastering the Art of Pitching to Journalists
03:25 Leveraging Tools for Effective Journalist Outreach
08:12 Crafting the Perfect Pitch: Tips and Strategies
16:13 The Importance of Persistence and Resilience in Digital PR
16:56 Balancing Work and Life: Insights from a Digital PR Expert
20:53 Exploring the Potential of Chat GPT in PR Campaigns
24:29 The Final Take: Building a Natural Backlink Profile and Future Plans

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PROCESS:
1: Reverse engineer publications: Search site: + “Expert reveals” then learn from/study what you see working.

2: Top tools: Cision, Roxhill:
Connectively
Twitter
Manually find emails

3: Write pitch in their style of writing:
DO NOT write with ChatGPT
Title + first line: Sales process
3 Bullet point intros
Agency email

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All Comments (10)
  • @surajgiri1649
    Hey Julian, I normally don't comment, but I had to. I have been following you since the start of your early days, and I am really happy to see you grow and provide so much value to us. Also, I have been following Fery for over a year, and he has been an inspiration and a big motivation for me to work on digital PR. We have recently worked on a Digital PR campaign and have acquired 30 + links from US State-based sites with DR up to 55+; I would like to take this moment to thank Fery for all the insights he has provided over the year. Also, the information in this video has really helped me to clear out my misunderstandings and some repetitive mistakes. You guys are the best, and thanks again for the valuable insights for FREE.
  • @rodrigolivaresr
    Awesome guest, I've learned a lot listening to fery's out of the box tactics, thanks Julian, great as always
  • @ghulamullah8633
    Value add video this is so amazing. I am following you from last year. you are always on top level by creating high-quality content for users. As an SEO expert, I always get new ideas from your videos.
  • @zeynepalpay1752
    I would like to see this video's journalist version. I want to hear the process also from a journalist's mouth
  • @Svoyager
    You mentioned writing pitches in the style of the publications you're pitching. What does that look like in terms of scalability if you're pitching 500x per story?
  • @JdjahsjJsjdjd
    Hey julian, my site is indexed but not ranking at all, even though i use 0 competitions keywords
  • What if my entire site is all about affiliate marketing-related questions. How can we go about that