The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614

Publicado 2024-07-30

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📚 What We Cover:
0:00 - Introduction to Business Metrics
0:43 - Building a Strong Marketing Foundation
2:01 - Marketing Common Sense
3:02 - Client-Centric Strategies
4:03 - Business vs. Marketing Metrics
5:27 - Challenges with In-App Metrics
7:00 - Traffic as a Final Step
9:02 - Core Business Issues
13:13 - The Traffic Solution Myth
15:01 - Multiple Sources of Truth
19:02 - Demand Generation Effectiveness
20:04 - Misleading Attribution Metrics
22:26 - Attribution Loss Realities
26:02 - Multi-Channel Attribution Importance
27:29 - Pricing and Consideration
30:10 - Demand Generation vs. Capture
33:33 - Case Study: Meta Strategy Shift
38:10 - Frequency's Role in Demand Generation
40:31 - Understanding the Buyer’s Journey
45:29 - Generating Demand Strategies
49:06 - Q&A with John Moran and Ralph Burns
1:02:18 - Wrap-Up and Next Steps

Resources:
tiereleven.com/youtube
perpetualtraffic.com/mpi
• The MPI Glossary
perpetualtraffic.com/youtube
perpetualtraffic.com/telegram
perpetualtraffic.com/?s=john+moran (edited)

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