Contrepreneurs: The Mikkelsen Twins

“I’m here within 400 feet of an elementary school to prove the haters wrong!” Easily one of the funniest things I’ve ever heard

Dan's not making passive income; he's making passive aggressive income.

The analysis where Dan acknoledges how, in essence, he was playing "easy mode" with what was already an incredibly stressful and soul destroying task is amazingly awful. Just thinking about how much worse the situation would be if he actually had to deal with an editor, and having to buy groceries and truly needing the money.. This is truly horrific

Their little rant about success is surreal. They tell you “Work three jobs, get your money, then get back to work.” As if having three jobs is not working

"Amazon's best kept secret.... Audible" He missed his true calling as an actor because being able to say that with a straight face is legitimately impressive

Blurring out just one of the twins' faces is an underrated joke.

As someone concerned with ethics, I am sickened by their efforts to rob people of their money. As an engineer, I am truly even more sickened by how just... fucking inefficient they are at robbing people.

Everytime someone trains people to be apparently a competitor to themselves you can safely assume it's not working anymore

On one hand "A Sceptics Guide to Hypnosis" may only have sold one copy; on the other hand I did really enjoy it

Dan striding on screen with a mostly gray beard, a sensible sunhat, and using the word "nonsense" in the first sentence -- peak dad energy.

This video came out right before the advent of chat gpt. I can’t help but think that the Mikkilesens have pretty much cut real people out of the writing process.

The introduction was all based on REAL ads that were super prevalent during covid, when YouTube was desperate for advertisers. The audio was unmistakably and uniquely horrible in each, and he absolutely nailed mocking everyone’s pitch. There really was a shirtless guy in front of a bad greenscreen promising ridiculous returns (I think he was high). Strange times.

"The crystal healing community deserves better than these two" That's... Bleak

"I'm here within 400 feet of an elementary school to prove the haters wrong" had me on the FLOOR

Plot twist: this whole video was a clever and elaborate ad for "The Skeptic's Guide to Hypnosis."

"Even if you're a little unsure, please hand us $2000 immediately." Holy crap. Who even has $2k to just spend?

"Get a second job, get a third job" says the guy who wrote a book about walking out on his job and smoking pot for a month

I love how contrived the poster board bit was cause the charts were animated so he could've easily just used the blank wall behind him but he paid $10 for the board to do the bit

The fact that there has been two guys saying 'Hey you could just like use slave labor to barely make money' and are still walking free is insane

When I worked with The Urban Writers as a ghostwriter, the Mikkelsen Twins featured our company as one of the ones they liked to use for their grift to get books written quickly and cheaply like you mentioned in the book. For whatever reason, the higher-ups apparently saw this as a compliment and proudly let us all know, which I guess then later turned into "friends of the CEO". That was about when I realized I needed to quit and find a job that paid better/valued my time and energy more lmao Also, you're right: we used to have no contact with the person who placed the book order, and could just write the book and pass it along. Then 2 years into my stint there they shoved the burden of interfacing with the customers on us, PLUS constant revisions through the platform's chat and edit features. As one of their higher tier writers, I was repeatedly pressured to take on multiple 30k+ word books at a time, sometimes meaning I was writing for 10 or more hours straight every day with no days off. In short, it was a terrible place to work that gave me burnout I am still recovering from to this day Sidenote, the advice the Mikkelsen Twins give people for how to write outlines to pass along to the ghostwriters is horrible and made these clients a hundred times more annoying to deal with than if they had just given us nothing but a title