The Wendy's "Surge" Disaster is Hilarious

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Published 2024-03-04
and other WINS & FAILS from this past week in Marketing in Business - including SBF's Mackerel Trading, Google's "Too Woke" AI, and the Australian Grocery Mafia.

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Edited by eriksenchee | twitter.com/eriksenchee
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0:00 Intro
0:38 Wendy's Surge Disaster
3:39 Sam Bankman Fried is Trading Mackerel
6:31 Tooth Fairy Inflation
7:52 FTC is Going Big
10:49 Australian Grocery Mafia
14:35 Google's Woke A.I.
18:11 AI Chatbot Discount Lawsuit
19:27 Hopin? Hop Out.
21:29 Outro

All Comments (21)
  • @jacobsweet7327
    Unfortunately Wendy's cancelled the dynamic pricing, which sucks because me and friends came up with a new trading strategy where we were going to buy the dip and set up shop across the street and resell the Wendy's food that we bought during peak hours. Wendy's really wasn't thinking of the gruselers out there.
  • @user-sw7od4yg7n
    Imagine waiting in line at wendy's, behind someone taking forever with their order and just watching the price steadily go up. People gonna rage out in lines for sure.
  • @banqsterz8160
    Marketing Monday on an actual Monday? Must still be dreaming
  • @targetbuddy5
    Atrioc, I work for an Albertsons grocery brand in management, my understanding from the inside is that corporate is feeling VERY cozy about this Kroger deal. They are not the least worried about the FTC, and that scares me.
  • @atrioc
    FOR WHAT ITS WORTH - Wendy's backpedaled hard after the bad PR. Now they say it will only be used to LOWER prices during slow hours. This is just the "happy hour" psychological framing that restaurants use to position it as a benefit to you instead of a tax, but the end result is really the same - you pay more during rush hours than you do the rest of the day. Prices will still continue to rise with inflation. That's why I'm stocking up on a safe investment like Mackerel with SBF !!!
  • @jkis99
    If Google is truly worried about AI disrupting their business they should probably stop actively making their search feature worse every chance they get.
  • @lukemc6913
    As an Australian, I'm so stoked you covered the Woolies CEO drama. It's such good chat down here lol
  • @Gullington
    The Wendy's thing is funny because if they just spun it as a happy hour type thing it would have been positivity received. A restaurant in my town has been doing half off mains from 9pm until closing for 10+ years and there is a line out the door from 830 onwards to get a seat for the 9pm half off. They essentially get to ensure they don't have any food waste and get a ton more business during normally slow hours while also charging more the rest of the time.
  • @BigUrta
    Note from an Australian: there aren’t only 2 grocery stores here in Australia but they do take up 65% of the total market and it isn’t always feasible to go somewhere else. For example the town i grew up in only had a woolies and coles
  • @zk6954
    honestly just the fact that a fast food company is seriously considering this route during a time where so many people are struggling to make ends meet is fking ridiculous and leaves a horrible impression. Even if they dont end up going through with this, I wont be wasting my money at Wendys.
  • @mudywaterfall
    How the hell is the tooth fariy giving $6 per tooth. I have now learned that my daughter has been severely underpaid for her goods. This is why we need tooth price transparency.
  • @lilschlagen
    Brother. If Wendy's starts surging prices at rush hour and I'm McDonalds then I'm price cutting them lmao. Flash sale, everyone come get a big mac.
  • @ammardian
    Australian here, Atrioc is pretty much correct, we have about 3 grocery stores, Aldi, Coles and Woolworths, with Coles and Woolworths making up about 80% of supermarkets. Most places that you go to will have a Coles or a Woolworths; in country towns it's even less likely that you'll find any sort of grocery chain except for Woolworths or Coles. A major part of the pricing problem is really down to this duopoly, neither Coles nor Woolworths wants to drop their prices (since they are looking at record profits), and in terms of competition, they increase their prices to compete with the other chain. Since there is so little options for any other supermarket, and both Coles and Woolworths keep trying to compete with pricing, we don't have a choice besides accepting the price increases. This is true for quite a lot of industries in Australia, you'll find a similar problem in Mobile Networks, Airlines and Energy, though it isn't as pronounced since there are more choices there, it remains a fundamental issue for us Aussies.
  • Bruh I already didnt go to Wendy's this has set in stone that I will never step foot in a Wendy's again.
  • @NeillSmith
    I cannot believe more than one person looked at the idea "Let's charge fast food customers more money when the lines are longer" and didn't stop it.
  • @Spoon80085
    An interesting thing for monopolies is that (Economically) they will always hire less people for lower wages (if they're maximizing profits). In addition to that, they produce less goods at a higher price than free market equivalents. So, when you have a merger that is threatening to monopolize the groceries market, (A BIG portion of consumer spending) it's really bad. You'll have less people working, being paid less, paying more, for less possible food.
  • @MrQuickLine
    My kid had to get some baby teeth pulled. The dentist TOLD MY KID: "The tooth fairy pays double for teeth that get pulled." I'm like "Bitch PLEASE! Insurance is not going to cover that extra premium!"
  • I think the average consumer mentality has been divorced from the concept of fair pricing. It's more a mentality of "I want _ and I'm willing to pay whatever price they say as long as I can afford it". Consumers used to notice and complain when an item was raised off the dollar menu to like $1.25 but now no longer care when the same item just went from $6 to $8.
  • @1nkc4t
    Marketing monday on a monday? INSANE
  • @flatbread42
    As a former Kroger employee, the merger immediately put a bad taste in my mouth when first announced. They’re so excited for it I couldn’t help thinking “wait they own like half of the stores around here?!?! All these stores are gonna be owned by one company?” It seems bad.