80. Magic Words: Change What You Say to Inspire and Influence Others

"Watch your words, they influence your actions. Watch your actions they become your habits"

Key takeaways: \ Ask good follow up questions: e.g what part did you enjoy the most; \ speak with assertion: avoid hedging; \ to encourage actions by claiming identity: e.g. voters instead to vote; don’t be a cheater instead of don’t cheat

"Asking for advice makes us look better not worst. Smart enough to ask me for my opinions," I love this quote ❤. People nowadays have big ego to not dare to ask because of their fear of being judged..

basically talk in absolute “concreteness” don’t hesitate

Oh this is definitely a useful speech❤ Firstly we have to understand the customer, secondly simplify the conversation, thing we want to impart and finally, we pave the way for them so thay they can reach their goal on their own

i have learned a lot from this session. Thanks!

Ask follow questions Use certain sentences Be secret Use concrete words Turn the actions into the identities Understand who are you talking with

🎯 Key Takeaways for quick navigation: 00:00 🗣️ Leveraging language effectively is key to achieving communication goals. 00:29 📚 Jonah Berger, a Wharton professor and author, emphasizes the educational value of his books on behavior and influence. 01:27 💬 Word of mouth is a powerful tool for making ideas, products, and services popular. 02:55 💡 Social currency: People share things that make them look good. 04:23 🌟 The importance of considering how sharing a message affects the sharer's image. 05:52 📖 In "Magic Words," subtle language changes are shown to significantly impact behavior. 07:19 🌐 The SPEACC framework: A guide for effective communication through specific types of words. 08:18 🤔 Asking for advice can enhance one's perceived competence. 09:46 ✅ Follow-up questions demonstrate attentiveness and interest, improving perception. 11:14 💬 Seeking advice is seen as a strength, not a weakness, in communication. 12:12 💪 Certainty in language exudes confidence and persuasiveness. 14:07 🚫 Avoiding hedges in speech enhances persuasive power. 15:05 ⏩ Using present tense in language conveys confidence and certainty. 17:02 🎭 Emotional language effectively engages and sustains people's attention. 20:25 🤔 Uncertainty in language can maintain audience interest and attention. 21:23 📈 Simple, concrete language is more engaging and accessible in communication. 22:22 🆔 Turning actions into identities can motivate and influence behavior. 24:19 🔑 "Understand your audience" is crucial for effective communication. 25:18 🎨 Simplifying complex topics makes for great communication. 26:17 🔄 Effective communicators guide their audience to desired actions through questioning.

The fear of being judged ! That what makes people not ready to posing questions

Thanks for the knowledge, it really gave me a good starting point.

great video. tks. Good refresher as well.

I love this session I woke up this morning and I was looking for what to watch and this popped up. I learnt alot

He is in marketing! His job is to manipulate people's perception to sell... First, he says drop the hedging from your sentences. Don't use "I think, I hope, I assume"....then he says using works like "I hope" creates a curiousity gap and keeps the attention of the listener. Everyone is a guru nowadays at something without knowing what they are talking about! But one thing I know for sure is that I listen! And listen properly!

People mainly care about their identity. That’s why marketing design is not as much important as how it gonna affect audience thinking and action toward people around. Also, when you want to develop a habit or a goal, you should relate yourself with the identity you want to become. It will gives you more thrive and motivation.

I really love this video. Thank you for sharing that kind of thing and these words make me think . ❤

Incredible podcast!!

Always great to listen and learn from these two amazing individuals

What an amazing show. The questions are phenomenal.

When you ask Follow up questions makes the listener feel that you care

Morning guys, from Indonesia